In the age of business diversity, every brand wants to brute-force its reach and performance by scaling up important parameters. Without the use of a handful of tools, companies could not understand the market and nature

You might be aware of the existence and use of remarketing strategies by performance marketers. But do you what it is? And how it can be optimized? Don’t worry we are here to provide you with

Social Media is an effective platform that you can use to target your users. With over 4.89 total active users, social media provides access to about 60% of the global population. Among such about 70% of

Remarketing is a common tactic you all have heard many times. It is a method that is used for lead generation by PPC campaign experts. Start with the definition and then its benefits.  Remarketing is nothing

The number of smartphone users in 2022 has crossed 6.5 billion and is expected to reach 8 billion by 2026. It accounts for about 86% of the total world population. Hence, targeting users/customers through smartphones can

Driven by results, performance marketing is a valuable method in digital marketing. It is performance-based marketing, where companies pay performance marketing agencies only when the campaign achieves set objectives or the target user performs the desired

Landing Page Optimization (LPO) is a unique technique, designed to achieve specific goals. The LPO is the heart of the PPC campaigning, to increase conversions and generates a lead. It helps to improve the performance marketing

You are aware that performance marketing is based on actual/data-based results, which helps in better decision-making. But how do performance marketing companies evaluate such campaigns?  This blog is intended to provide detailed information on the metrics

Performance Marketing is the most commonly adopted approach for brand promotion in modern times. But it includes a range of advertising channels and formats, that can be used by marketers to target audiences. However, each ad

Internet and Technology Advancements have contributed to major transformations in society. Such transformations include the way the individual interacts and the brand’s approach to audience interactions. You might have wondered why brands in the digital age

In today’s dynamic business environment, maintaining competitiveness and achieving desired outcomes is of utmost importance. Performance and industry reach are pivotal factors that propel success. To keep pace with the rapidly changing market, your business must