Role of Personalization in Performance Marketing
Posted: September 25, 2023
The global business environment is highly competitive, and with such increasing competition brands are focusing on identifying innovative ways to prom...
What is Known as Good ROAS for Facebook Ads? How to Increase it?
Posted: August 17, 2023
According to research by Databox, it is found that more than 60% of companies want to increase their investment in the performance of their ad campaig...
Everything about A/B Testing that you must know to get improved results
Posted: August 7, 2023
You might have heard about the benefits of performance marketing for business growth. But when you implement it at your end it fails to deliver expect...
Types Of Social Media Advertising And Meta Advertising
Posted: August 1, 2023
There are different types of ad formats present in performance marketing. Social media advertising is one of the best types of digital advertising. As...
8 Best Types of Ad Formats You Must Know About
Posted: July 31, 2023
If you are surprised by reading the headline, then do not be because it is correct. You may or may not notice different types of digital advertising f...
5 Inspiring Mobile Marketing Examples For Your Business Growth
Posted: July 25, 2023
There are over 6.6 billion mobile phone users in the world. And this need not be in the headlines that everyday users are spending 5-6 hours on their ...
Influencer Marketing: Importance, Method of Selection and Working, Campaign Design, Measurement
Posted: July 18, 2023
First of all influencer marketing is collaborating with relevant influencers with a good number of followers on social media platforms. This marketing...
Major challenges of Mobile Marketing and how to overcome them
Posted: July 17, 2023
The increasing number of smartphone users has opened the door to mobile marketing for performance marketers. It is an effective tool that can help you...
5 essential tips that you can learn from MamaEarth’s Influencer marketing strategy
Posted: July 13, 2023
Influencer Marketing is a leading trend in performance marketing to ensure a better brand reach. In 2022, the brand’s spending on influencer marketi...
Important Metrics that can provide better insights into marketing campaigns
Posted: July 3, 2023
Performance Marketing Campaigns can contribute towards the exponential growth of your organization. But to ensure the achievement of such goals it is ...
Tips to Use LinkedIn as an effective performance marketing tool for Your Business
Posted: June 19, 2023
Social Media Marketing is an effective tool that can help in enhancing your brand presence and positioning in the digital space. But there exist multi...
Importance of A/B testing in Performance Marketing
Posted: June 13, 2023
The major goal of every company is to meet with new customers and scale up their services. Using the performance marketing of companies, the business ...
What is copywriting? A brief guide to its role in optimizing landing page
Posted: June 1, 2023
There are various elements involved in the success of a performance marketing strategy. Among such elements, the landing page plays a major role in im...
Top Ad Targeting Strategies to Enhance Audience Presence in Business
Posted: May 29, 2023
In the age of business diversity, every brand wants to brute-force its reach and performance by scaling up important parameters. Without the use of a ...
Effective Practices that can help to optimize your remarketing campaigns
Posted: May 23, 2023
You might be aware of the existence and use of remarketing strategies by performance marketers. But do you what it is? And how it can be optimized? Do...
Tips to make better use of Instagram marketing for your business growth
Posted: May 18, 2023
Social Media is an effective platform that you can use to target your users. With over 4.89 total active users, social media provides access to about ...
How does Remarketing help brands to optimize their performance marketing?
Posted: May 15, 2023
Remarketing is a common tactic you all have heard many times. It is a method that is used for lead generation by PPC campaign experts. Start with the ...
What are the benefits of Mobile Marketing? A guide to creating effective campaigns
Posted: May 11, 2023
The number of smartphone users in 2022 has crossed 6.5 billion and is expected to reach 8 billion by 2026. It accounts for about 86% of the total worl...
