In the fashion/clothing industry, we have seen a huge competition among the brands after 2020. The pandemic arrival affected the clothing industry to a high paradigm, and still, the industries are recovering from it. Such an avalanche hit was a sign of changes in the fashion industry market. Despite the social distancing challenges, the fashion/clothing industry has been fastening its gears with the role of online/digital platforms. Hence we can say that online fashion clothing signifies a huge boost in the clothing brand.
Via the digital online medium, fashion brands have a good opportunity to meet with potential customers instantly. It is the method to bring a better place in the market for the brands. The brands promote their market and meet with direct customers on the D2C fashion/clothing platforms, skipping the margins of wholesalers and distributors. The D2C brands willingly influence customers through the platforms and bring great outputs in a short time. Thus fashion brands adopt the importance of D2C brands and promote themselves on digital platforms.
Why is there a need for a D2C Clothing Brand?
The Direct to Consumer (D2C) works on selling their products directly to customers, there is no role of any middleman. The customer benefits from a direct connection with the real brand and buys effortlessly. Since there is no role of the middleman, the business margin or profit escalates in minutes without paying anonymous costs to the retailers and distributors.
Usually, the origin is the manufacturer in D2C branding and sells products directly to the customer skipping the role of distributor and retailer. The D2C brands sell their clothes directly to consumers with a dedicated digital fashion website that is all-required for selling products to customers.
The D2C business model helps fashion brands not only by profit and margin but also with better control and risk challenges that exist in product packaging, selling, distribution, etc.
Current D2C Business Market Stats & Trends
The D2C fashion brands offer great opportunities to customers inside the market. The Indian D2C ecommerce market has seen big growth in recent years with 15 times in the period 2015-2025. A market size of $33 Billion was evaluated in 2020 and it is expected to boost very high by 2025 with $100 Billion. This upscale resale market as well and it has seen a great impact in fast fashion to reach $218 Billion by 2026. Online shoppers feel good buying online and make online shopping sales across the world with $119 Billion.
The current clothing businesses emerging with the demand of consumers to provide great experiences through shopping. After the pandemic, the purchasing habits of customers are very much changed. They have shifted to early and hygienic clothes and resale clothes. 42% of people are interested in eco-friendly and sustainable clothes. Personalization of customer journey brings succulent impact on purchasing products. Social media platforms are good for targeting audience attention on YouTube and Instagram platforms.
Challenges of D2C Fashion Brands
1. Higher competitive landscapes
The fashion industry has been running in a highly competitive landscape where the nuance of clothing and fashion brands exists. Most of the brands are following a recurrence of approaches that are similar to the already existing market. Such a situation delves into the ambiguous situation for your brand if you’re willing to come into this sector.
2. Price over branding
It is found that clothing brands witness an abundance of disruptive pricing of similar stores. The consumer who is in search of cheap prices products leaves the individual clothing brand compared to your brand. The businesses facing such trouble target the masses by selling clothing products at cheaper prices compared to other similar fashion brands.
3. Nature of customers
The D2C fashion/clothing brand witnesses a huge disruption in the nature of customers available online. Most of the customers rush to your platform without being willing to buy products. They are obviously conscious to know about your brand’s nature. They’re in a hurry to look bulk of products available online all at once and demand more. They have a volatile nature as they can’t wait long on your platform if you can’t pleasure them with your services.
4. Winning digital awareness
Another challenge for D2C brands is to catch their potential customer from other digital platforms. It is possible only with an effective digital branding approach. Until and unless your clothing brand is established online, no potential customer meet with you. But ensure your digital presence is a must-have in today’s time with the right digital marketing agency.
D2C Have a Potential to maintain a great relationship with the customer
A digital marketing approach is a faster way to connect and build meaningful relationships with customers. It is a massive opportunity for fashion brands to promote their market value against the market competition via digital marketing. With the correct marketing approach, clothing brands can achieve high-end traffic on their website and finally sales. When you meet with the resourceful top marketing firm, then you can ask for your fashion brand milestones. Website development, marketing, and branding are the major areas that are crucial for fashion brands for their brand establishment.
When a marketing and promotional effort is carried out by the fashion brands, they can witness three results on the customer side instantly.
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Consumers love direct shopping online
The consumer feels a personal connection by seeing products online under one shelf. They refuse with the idea of any middleman for buying their favorite clothes.
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Better reach to the whole inventory
The consumers get a better glimpse of the whole inventory online. On the website, the consumer can find details of every product and make it in a wishlist or buy later.
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Feel confident in shopping for clothes
Consumers are confident in shopping for online clothes. Social media is a ruling factor for brands to achieve their performance and goals in the least time.
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Safe payments
Customers when ordering a product from an online platform, are willing to make safer payments for their buying. With a responsive website, customers can easily perform online transactions without inconvenience. Risk-free integrations with payment systems, ensure the customers for easy ordering and deliveries.
In addition, Myntra the clothing/fashion brand has launched a dedicated program named ‘Myntra Rising Stars’ for boosting D2C 200 brands such that they upscale their potential market in India. Therefore it is no less to say that the coming future of India in the Fashion/Clothing sector is very fascinating.
How do the Manufacturers Leverage Benefits with D2C Fashion/Clothing?
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High margins control
Being a fashion brand what must be your area of focus? One fashion brand must focus on how to reach their potential customer under a fixed budget without hefty challenges which were observed in traditional selling. The fashion/clothing brand prepares its budget and its assessment to better control its money for establishing its branding value. With a better investment of money for brand awareness, fashion brands obtain high profits.
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Easy access to potential consumers
Any fashion brand’s crucial part is introducing its clothing line to potential consumers. With the D2C, fashion brands can connect with potential people on a digital network through a direct approach. A social media platform ensures your brand with direct efforts to meet with your potential customers. Social media provides a larger market for your brand to establish connections with the right set of audiences. It is helpful for consumers as well to ask their queries directly if they have, and then confirm their buying.
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Access degree of Personalization
Whether you believe it or not, as a Fashion brand it is true! The level of personalization you offer to your customers, the more they feel happier buying clothes/apparel from you. It is an important practice for fashion brands to pluck up everyday fashion demand needs with your fashion brand. With a little effort of personalization with products, leverage your customer’s interest and profits to unbeatable.
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Better profit generation and testing
When you know you’re not going to split your profits with retailers or distributors, then you have better planning to invest your profits. The traditional way of distribution and marketing cut off large sums of money from your profit. But with a strategized approach, fashion brands leverage the business and satisfy customers with their demands.
Picking the Right Channels To Make Connections with Consumers
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D2C Website
A D2C website is an online medium where the customer connects with fashion brands, knows about products, and makes a purchase. The customer completes his journey of buying on the platform depending on how active the website is. It is possible to purchase from your website when it is trustworthy and highly responsive. An established brand only meets the desired results when the potential traffic connects with the website.
To build a unique fashion brand you should meet with a digital marketing agency and ask for your goals on how to target the right audiences and improve sales. Such that the platform can connect with the bright revenue streams and brute force best ways.
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Marketplaces
The marketplace is a strong method to cater directly to customers with just tap and use. For example, eBay, Shopify, etc are the inbuilt platforms where fashion brands can sell their products. Such marketplaces already have high traffic to cater services to customers instantly. Any fashion brand can place their setup here and sell their products. The only disadvantage of selling on such marketplaces is their charges. They are not free of charge.
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Amazon
A fashion/clothing brand can start selling its product on the giant and already established, mouth-of-millions; Amazon platform. Being a fashion brand you can take advantage of this platform and chance to sell opportunities to millions of customers. Despite its advantages, there are a few disadvantages like lesser margin and no real customers.
It is a prominent approach for you to start selling your clothing fashion products for customers’ everyday styling on a dedicated fashion/apparel website. For that, you should meet with the best digital marketing agency in India and identify your requirements from the beginning.
Top D2C Brands For Fashion Brands
The leading fashion brands set an example in the fashion market with exemplary achievements. They’re serving great services to niche customer segments and making them happier and more satisfied.
- The Souled Store
- Flatheads
- Clovia
How to Launch Your Own D2C Fashion/Clothing Brand
If you’re an established fashion store and want to establish your position in the online fashion market, then you should meet with a digital marketing agency to meet with customers.
1. Marketing objective
The D2C brand must have a marketing objective to head a place in the market. In the market, there is immense stress, burnout, and challenges that make it crucial to sustain in the long run. Your brand must have a vision to know about the market stats which is possible when you connect with a digital marketing agency.
2. Set up an eCommerce store online
Digital marketers are skilled with the market knowledge to understand the intricacies. Setting up an eCommerce store online helps your brand to make its significance amongst the customers. It increases your brand reach and ultimately boosts your sales. Web development and Shopify integration are the two things to start with online stores. And then on the website, the digital marketing agency starts with technical SEO, content marketing, SMO, SMM, etc practices.
3. Use email marketing
Email marketing is a great way to connect with potential audiences personally to perform their brand. The email helps audiences to interact with your brand which can encourage happy shopping. Thus the brands should practice the potential efforts to connect with consumers in real time.
4. Social media integration
On social media platforms, fashion/clothing brands must invest in good influencers and utilize the platform in a better way. The influencers help the brand improve its sales through social media channels.
Conclusion
In conclusion, the online market is full of opportunities due to the demands and preferences of the customers. There is always online market affluence which enhances the experience of customers online. Customers get personalized suggestions in their shopping journey and are relieved from paying extra bugs to the middleman. The whole concept of a D2C fashion brand is intimidating to the fashion market and consumers which promotes them for shopping without risk.
There is an opportunity for fashion brands to emerge in direct-to-consumer fashion using the services of a digital marketing company. The company will help you in catering the best experiences to your fashion brand meeting with potential customers. Connect with Verve Online Marketing to provide the best offerings on fashion/clothing products to the customers in real time and improve your revenue. If you’re already established, then you can take our help in reducing your sales CAC value and increasing ROAS.
FAQs
- What is direct-to-consumer D2C e-commerce?
In the D2C e-commerce market, the products are directly sold to customers online. There is no intervention of middlemen like vendors, retailers, wholesalers, etc. Through the eCommerce online platform, it would be easier for customers to buy without any risk or barrier.
- How the D2C brands are different from retailers?
The D2C market is a great online platform for companies and brands to promote their products to their consumers. It is different from retailers’ platforms where there is no intervention of middle man like wholesalers, vendors, and retailers. It is a faster way to reach potential customers on time.
