The shifting industry scenario has also led to a transformation in the marketing approaches being adopted by organizations. Accordingly, from traditional offline marketing, the brands shifted towards a digital/online approach. However with the increasing brand’s concentration and focus towards digital approaches, several algorithms and standards were introduced. Such resulted in an emerging need for performance marketing.
You might be aware that performance marketing is more about utilizing digital tools and channels more intelligently to ensure brand promotion and growth. Accordingly, the two significant tools in performance marketing include SEO & PPC. However, there is an ongoing debate to define which is the best tool among the two. Some consider PPC to be the best, whereas some rely more on SEO approaches.
But if you interact with a leading performance marketing company in India, they will guide you to adopt both PPC and SEO for your brand.
PPC v/s SEO
Focusing on the difference, it can be defined that both have a major difference in their operations and aims. In PPC, performance marketers make use of paid ads to attract the audience. On the other hand, in SEO, marketers in India aim to improve organic traffic and search result ranking for the brand.
Further, it can be identified that PPC stresses more on instant results, whereas SEO focuses on long-term results/impact. As a result, PPC aims more towards bringing/attracting new audience/customers to your website. On the other hand, SEO helps in retaining existing audiences along with creating word-of-mouth in the marketplace. Such word of mouth in the long run can also attract new customers.
Why adopt both?
Based on the above comparison, a question that might arise in your mind is why to adopt both approaches. Let’s explore key factors;
Simply focusing on SEO would result in improved search engine ranking, but would fail to create brand awareness. Also, it is a time-consuming process, but combining it with well-planned PPC approaches can deliver better results. PPC would involve posting paid ads on social media and other digital channels.
Hence, such a paid ad results in creating awareness. After that when a user searches for a brand or product on the search engine, SEO helps them to easily reach to the website. You can partner with a leading SEO company in India, that can deliver both PPC and SEO services.
Focusing on both tools simultaneously can help you recoup your marketing costs more effectively. SEO investments would not yield the expected returns immediately. But PPC or paid ads can help you convert your audience and generate revenue. Hence, a mix of both SEO and PPC can help justify your marketing cost.
Wrapping Up
VerveOnlineMarketing is a leading performance marketing company in Jaipur, delivering services across the globe. We have a team of experienced performance marketers who can help you plan your digital marketing strategy for your brand’s growth. We have also been recognized as a leading SEO company in Jaipur delivering guaranteed results to our clients. You can connect with our marketers to learn more about our services and experiences and get your brand’s digital audit report.