What are the different ad formats used in Performance Marketing?

What are the different ad formats used in Performance Marketing?

Performance Marketing is the most commonly adopted approach for brand promotion in modern times. But it includes a range of advertising channels and formats, that can be used by marketers to target audiences. However, each ad format has its benefits and challenges which are to be kept considered.

You can identify an appropriate ad format for your brand by consulting with a leading performance marketing service provider

Different Ad Formats in Performance Marketing

In performance marketing, it is important to understand the benefits and drawbacks of different ad formats. The commonly used ad formats are: 

Banner/Display Ads

You have come across websites, with promotional posts placed either at the bottom of the webpage or on either side of the page. They are recognized as banner ads. 

Banner Ads are a common form of promotion, that was used in traditional advertising. Also, performance marketing service providers innovatively use banner ads. It is placed on the website, or the mobile application depending upon the space available on the screen. 

  • Visually Appealing
  • Targeted to specific webpages
  • Helps in improved awareness
  • Banner Blindness/Ad-blockers
  • Low Conversion Rates

Native Ads

While scrolling over Instagram, you might have seen posts having the tag “Sponsored”. They are not a normal post uploaded by a user, but a version of native ads. 

It is a creative form of advertising, in which the performance marketing company develops a promotional post that can easily be integrated with the website content. It blends with the user experience and helps in matching with the aesthetics of the webpage. 

  • Helps in gaining a better attention
  • Increases Click-Through Rates
  • Ensures better brand positioning.
  • Considered Deceptive/Unethical
  • Requires a lot of time to optimize content

Video Ads

Such ad formats include the development of a short video of 15-30 seconds promoting the product/service. They are placed at events that do not impact the user’s experience. For instance, the video can be placed between the webpage after the completion of a section/segment. It can also be positioned between the mobile apps when a user switches screens. 

  • Highly Engaging.
  • Drives traffic by providing better details about the product/service.
  • Effortless, as a user is not required to read in case of banner, hence can easily be converted.
  • Costly to develop.
  • Only be played on websites supporting video players.

Interstitial Ads

They are a form of banner ads but are not placed on a part of a screen. Interstitial ads can be defined as the full-screen ad that displays the ad covering the entire screen of your device. It can either be a poster or a video depending on the brand’s preference. They are placed at transition points similar to video ads so that the user experience is not disrupted. 

  • Interstitial Ads are interesting and capture the attention
  • High Engagement leads to high click-through rates
  • Affects user experiences
  • This may result in slow load time for applications

Tips for creating effective ads

The above evaluation provides the challenges associated with each ad format. However, to ensure the creation of an effective ad, the following tips can be considered. 

  • Align ad strategy with business vision
  • Keep it simple 
  • Be Professional and Credible
  • Include relevant and accurate information
  • Consult with an experienced performance marketing agency.

Final Words

To get professional ad development services you can connect with our experts at Verve Online Marketing. We have an industry experience of more than 10 years and have served 500+ clients. Our professionals ensure the development of a personalized performance marketing strategy to ensure the digital growth of your business, and to position your brand apart from your competitors.

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