8 Tips for Effective SEO Content Writing
All efforts and strategic planning done by businesses are for their growth which they calculate by considering parameters like traffic, conversion, brand awareness, etc… For this purpose, brands, and companies consult a digital marketing company for their effective SEO services. To compete well in the present era of technology, strong SEO strategies are needed, but that’s not all. Writing SEO-friendly content is equally important because that’s a major factor in determining the satisfaction of a user.
If you think your website content is not good enough and requires improvement, then this blog will surely provide you with some great insights. In this blog, you will find some great tips for effective SEO Content Writing.
What is SEO Writing?
SEO writing is not rocket science but something which every website and brand. SEO writing contains strategies for writing content that can rank on the first page of Google’s SERP. In other words, the rules that we need to follow while writing SEO-friendly content can be called SEO Content Writing. SEO Content Writing revolves around keyword research and writing content that people are looking for. The reason why Search Engine Optimization is a demanding skill is that it is associated with all aspects of digital marketing services.
When crawlers visit a website, they also go through the content to understand more about the website. On the basis of the quality of content, they rank it on Google’s SERP. SEO Writing optimizes the content effectively so that it can easily impress the crawlers. If the content of the website is not SEO friendly, the website also will not be search engine friendly.
Why SEO Writing is Important?
SEO writing is important because people don’t go to page two of Google to look for the answers to their questions. Also, it is significant because people don’t like to scroll pages when they can find the results of their query at the top. As per a study, the first link on the first page of Google gets 28% clicks, and then, the percentage of clicks goes down with each spot.
If your brand is not getting any organic reach, it will not survive in the market for too long. Also, you must understand that getting the right kind of traffic is equally significant. Relying completely on PPC services will not work for long, and that’s why SEO writing is the need of every business.
Remember, Good SEO Content always worlds for the website. Other SEO activities are done to boost the process, but there’s no alternative to quality content which can only be achieved through SEO writing.
Tips for Effective SEO Writing
Effective SEO writing is not an impossible task for someone who understands what he is offering and what people want to read. Effective SEO writing is first about user satisfaction and then about other technicalities. Some tips for effective SEO writing are as follows:
- Write for Humans
While writing your content, think of the audience and not of the bots. Content writing is helpful only when it is effective so all your focus should be on providing quality information rather than thinking about positions on SERP. Remember, Content writing is just one part of SEO, other activities like link building and onsite changes aren’t going anywhere.
People would love to give backlinks to your website when your blogs sound more human and less robotic.
- Understand Google’s Algorithm
Writing SEO-friendly content is not tough at all, but updating yourself with the new algorithms of Google will always be beneficial for you. This will provide you with tips that will help you to drive more traffic from the largest search engine in the world.
Google changes its algorithm from time to time to provide better information to visitors and rank quality content. When you combine your data with what Google wants and its algorithms, you rank effortlessly on Google SERP.
Understanding Google’s Algorithm will also help you to understand the algorithm of Social Media platforms which can be very helpful in Social Media Marketing for all types of businesses.
- Know How to Find Keywords
Writing content first and then putting keywords in between is effective only when you can do it perfectly. A better idea would be to frame sentences in such a way that keywords look natural. Learn to find and pick quality keywords to rank higher on Google’s SERP. The right placement of keywords is very important. Use different keywords in your blog according to the competition and search volume.
- Write Long Content
Google loves content. As per Google’s Panda 4.1 algorithm, Google will rank content with more words. If you are writing blogs, make sure they are at least 1000 words. As per the current algorithms of Google, pages with short content are not compatible. The advantage of writing long content s that you can provide more information to users in the form of lists and tables.
You can also make use of infographics, GIFs, images, and animations to make your content look very interactive and interesting.
- Make Every Sentence Unique
All search engines love unique content because they don’t want to see the content which they already have. Google can mark your website as spam and provide it with a poor ranking when you copy content from other websites. After writing your content, check its plagiarism to assure that your blog is completely unique and one of a kind.
- Link to High-Quality Sites
If you are using some data from any platform, make sure to mention its source. There’s nothing wrong with using the website data or researched data from any other website if you are mentioning the source of it. Moreover, it is a good practice to mention the source of the data. This makes a blog look more professional and also makes it more trustworthy for website visitors.
Often, it is seen that it is high-quality content that people share on social media platforms. This means, to get link juice from social media platforms, you must write quality content that can be shared. Verve Online Marketing’s SMO Services can be very helpful in getting desired results through social platforms.
- Use Varied Content Types
Even if your blog is very informative, it could be boring if it is not appealing. Don’t just use text in your blog but also use images, animations, videos, and infographics to make it more appealing and interactive. Human brains process visuals faster than text, and therefore, they should be used in blogs.
- Use Plenty of Subheadings
The more headings your blogs and website content have, the more it will look informative. With headings, it is easy to divide data into various parts. Your blogs and website content will look more informative if they have at least 1 H2 and 2 H3 Headings.
Content is the kingdom. If you are serious about the position of your website on SERP, you must follow the discussed SEO writing tips. Consulting an expert SEO Company in Jaipur can be very useful to make sure you are going down the right path. At Verve Online Marketing, we provide quality SEO Services along with other services like PPC and SMO. Contact us now to start your journey toward establishing a promising name in your industry.