The number of smartphone users in 2022 has crossed 6.5 billion and is expected to reach 8 billion by 2026. It accounts for about 86% of the total world population. Hence, targeting users/customers through smartphones can
Driven by results, performance marketing is a valuable method in digital marketing. It is performance-based marketing, where companies pay performance marketing agencies only when the campaign achieves set objectives or the target user performs the desired
Landing Page Optimization (LPO) is a unique technique, designed to achieve specific goals. The LPO is the heart of the PPC campaigning, to increase conversions and generates a lead. It helps to improve the performance marketing
You are aware that performance marketing is based on actual/data-based results, which helps in better decision-making. But how do performance marketing companies evaluate such campaigns? This blog is intended to provide detailed information on the metrics
Performance Marketing is the most commonly adopted approach for brand promotion in modern times. But it includes a range of advertising channels and formats, that can be used by marketers to target audiences. However, each ad
Internet and Technology Advancements have contributed to major transformations in society. Such transformations include the way the individual interacts and the brand’s approach to audience interactions. You might have wondered why brands in the digital age
The moment wasn’t any less of a thrill when we watched RECODE STUDIOS, our Digital Marketing client, on India’s top business reality show, SHARK TANK INDIA, Season 2, Episode 1. Recode Studios In A Nutshell Founded
In today’s dynamic business environment, maintaining competitiveness and achieving desired outcomes is of utmost importance. Performance and industry reach are pivotal factors that propel success. To keep pace with the rapidly changing market, your business must
Do I need app marketing strategies for my business application? Who are some of the top app marketing companies? Which way should I follow to approach my target customer? Do app marketing strategies work to have
Social media is one of the best ways to reach out to attract a loyal audience. As of July 2021, there were about 34.48 billion social media users around the world. There is a large audience
The world population is about to hit 8 Billion, which means there are enough business opportunities for everyone who can solve a good problem. Still, if your business is suffering to survive in the market, there’s
All business entities need an online presence to get noticed by their target audience. Today, the internet has become a place where people look for answers to their questions, find services and products of various, and
All efforts and strategic planning done by businesses are for their growth which they calculate by considering parameters like traffic, conversion, brand awareness, etc… For this purpose, brands, and companies consult a digital marketing company for
Canonical Tags have been around since 2009, and they still are one of the main elements that define the standard of technical SEO. The idea of canonical tag was developed to get rid of the problem
Firstly, clarifying this thing is essential that SEO implementation is not the job of one day. Although it depends on different tactics used for SEO how much time will the result take? Still, for getting instant
Are you looking for the best marketing tips? How can you approach your business’s target audience? Should you use paid promotion for your business? Here is the solution to approach your business target audience. One that
Having a business is not something that can provide you with a great competitive advantage these days. We are living in the era of technology, and having a website is a minimum requirement for any business.
SEO or Search Engine Optimization is one of the most important factors today for the growth of a company. One needs to take care of every aspect of a website so that it can rank well
