So powerful and prowess is the LinkedIn platform! It is the right choice for brands to retain their visibility to their potential audiences. And why not, since the platform has a vast user presence of over

There was a time when the audience used to get influenced by a celebrity advertising a product on national television. But with time the approaches have transformed, and the need has shifted from product to audiences.

The market has immense advertising platforms to target audiences largely. Talking about one powerful platform that provides resourceful tools for analytics to understand the native meaning of advertising customers. Facebook Advertising is one such powerful platform.

The article walks us through the most effective remarketing campaigns in 2023, the challenges involved in it, and ways to overcome them. As marketers, we want to bless the day when the concept of remarketing walked

The simple definition of performance marketing is to achieve goals for the given campaign under the significant metrics on individual channels. It is the common definition of performance marketing. The question is why do we need

Most of us use social media to make ourselves aware of things happening in the world and promote our identity on it. The role of social media has been expanded with its rigorous use. But like

The fashion industry is among the industry sector that transforms with time, and you might have noticed, that every quarter there is a new clothing trend. Such changing trends not only result in a shift in

In the present world where every individual has some sort of digital presence, it has become essential for your brand to follow the same. You must have observed that every brand is making a shift to

Performance Marketing is a combination of several marketing channels. This is a common approach that you might have read while searching on the internet. Also, you might have heard about the same while interacting with the

Performance Marketing approaches are not standard for every brand/enterprise. Different marketing tool combinations and strategies must be tested before final implementation. The leading performance marketing company in India recommends that there is a need to focus

Most of the time on the Google SERP you have visited the ‘Sponsored’ clickable links for the website pages. These links are nothing but the ads that pop up on the top of Google, to grab

The global business environment is highly competitive, and with such increasing competition brands are focusing on identifying innovative ways to promote their products. Initially, the brands used to focus more on traditional ways such as television,