Most of us use social media to make ourselves aware of things happening in the world and promote our identity on it. The role of social media has been expanded with its rigorous use. But like

The fashion industry is among the industry sector that transforms with time, and you might have noticed, that every quarter there is a new clothing trend. Such changing trends not only result in a shift in

In the present world where every individual has some sort of digital presence, it has become essential for your brand to follow the same. You must have observed that every brand is making a shift to

Performance Marketing is a combination of several marketing channels. This is a common approach that you might have read while searching on the internet. Also, you might have heard about the same while interacting with the

Performance Marketing approaches are not standard for every brand/enterprise. Different marketing tool combinations and strategies must be tested before final implementation. The leading performance marketing company in India recommends that there is a need to focus

Most of the time on the Google SERP you have visited the ‘Sponsored’ clickable links for the website pages. These links are nothing but the ads that pop up on the top of Google, to grab

The global business environment is highly competitive, and with such increasing competition brands are focusing on identifying innovative ways to promote their products. Initially, the brands used to focus more on traditional ways such as television,

According to research by Databox, it is found that more than 60% of companies want to increase their investment in the performance of their ad campaigning in 2022. As they stated, Facebook and social media platforms

You might have heard about the benefits of performance marketing for business growth. But when you implement it at your end it fails to deliver expected results. Such may lead you to the conclusion that it

There are different types of ad formats present in performance marketing. Social media advertising is one of the best types of digital advertising. As you can identify from the name this advertising uses social media platforms

If you are surprised by reading the headline, then do not be because it is correct. You may or may not notice different types of digital advertising formats online. But it is very accurate that companies

There are over 6.6 billion mobile phone users in the world. And this need not be in the headlines that everyday users are spending 5-6 hours on their smartphones. Gradually, the average time spent on phones

First of all influencer marketing is collaborating with relevant influencers with a good number of followers on social media platforms. This marketing depends upon the number of loyal and dedicated followers an influencer has. This helps

The increasing number of smartphone users has opened the door to mobile marketing for performance marketers. It is an effective tool that can help you to reach a wider audience base and improve your brand positioning.

Influencer Marketing is a leading trend in performance marketing to ensure a better brand reach. In 2022, the brand’s spending on influencer marketing has reached US$16 billion across the globe. Further is expected to grow at

Performance Marketing Campaigns can contribute towards the exponential growth of your organization. But to ensure the achievement of such goals it is important that results of such campaigns are timely monitored and changes are introduced accordingly.

Social Media Marketing is an effective tool that can help in enhancing your brand presence and positioning in the digital space. But there exist multiple social media channels you can rely upon to ensure your business

The major goal of every company is to meet with new customers and scale up their services. Using the performance marketing of companies, the business achieves results in a short time to avoid any rage. The