More than 27 million e-commerce websites are present in the global marketplace. Hence, simply setting up an ecommerce website would not help you stand out
from the competition. The Modern-day approach to boost your online presence and conversions is “Google Shopping Ads”.
So connect with experienced GMB professionals at VerveOnlineMarketing, the leading Performance Marketing Company in India.
Through our curated Google Shopping Ads strategy, we can help you achieve easy clicks and conversions, as well as a better ROAS.
Google is one of the leading search engines receiving more than 90% of the daily searches being made. Hence, it is important for you as a brand to actively work on approaches that can help in improving your brand positioning on Google. Also, the presence of online shopping platforms has skyrocketed since Covid-19.
Analysing the situation, Google has introduced the Google Shopping section. It allows the users to easily check for product availability on different platforms and to compare the prices. Also, allows brands to use “Google Shopping Ads” which is a paid form of advertisement to position their products in top search results. Hence, it is an effective and modern-day approach for brands to reach their audience and boost conversions.
These are the general ad forms that appear along with the search results, whenever a user searches for a product/service. The product's position on Google is determined by several factors in this ad format, which is evaluated in detail by experienced professionals.
These ads are specifically posted to target shoppers/audiences in the local region. It includes details such as store location, price tags, the CTA button and other elements that can instantly influence the buyer to complete the transaction.
It is considered to be a combination of several digital tools to be used. Google has introduced such a type combining the Standard Shopping and display remarketing campaigns. To know more you must connect with GMB experts at VerveOnlineMarketing.
Investing in Google Shopping Ads allows you to get better visibility for your brand and products. As per the statistics, an ad with an image gets 34% more clicks in comparison to a pure text ad.
Google Shopping Ads allows you to better showcase your leading or most demanded products and can offer them at a competitive rate. Such will help your customers to make a better price comparison and to ensure an improved conversion rate.
If you are introducing a new product, then promoting it through Google Shopping Ads is a great option to consider. You can list your product directly on the Google Shopping page and make it visible to your audience.
Investing in Google Shopping Ads also helps in boosting your website SEO. As with improved brand awareness, the organic searches for your product also increase. Such practices over time help boost the SEO ranking.
Once listed on Google Shopping Ads, there is no further need to optimize the ad for different platforms. Google's search engine bot automates this process and ensures that your product is displayed as per the specific needs of the platform.
Google Shopping Ads helps in lowering the bounce rate on your website. As in-text ads, the user fails to understand the product offered and to check on that visits your website, but if the product is not as required the user leaves immediately. Such results in increased bounce rates. But Google Shopping Ads helps in eliminating such a risk.
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It is recommended that you have a business profile before proceeding with shopping ads so that your audience can have a better understanding of your brand. For more details, you must connect with our experienced GMB professionals at VerveOnlineMarketing.
It is always recommended to get a professional on board while preparing your Google Ads as they are well aware of Google algorithms
and search engine standards. If your shopping ad does not align with such a standard, there are high chance that they won’t get
the expected visibility.
Also, Google provides certain key recommendations in terms of image size, quality, watermark and other relevant elements. Hence,
such recommendations must be considered and decisions must be made accordingly.
You need to add multiple images to your Google Shopping ad that can properly replicate your product. Multiple images allow the user to better understand your product listing and make the buying decision.
It is always important to conduct relevant tests before making your final campaign live. Such testing would help you decide on the appropriate strategies that can attract relevant traffic. Such testing can help to determine the image type, the text effectiveness and other relevant elements to be included in your Google Shopping Ad.
Google Shopping Ads can help in your improved brand awareness, resulting in an improvement in organic search results.
The marketing cost depends on the bidding process for different positions. So you must connect with the leading professionals at VerveOnlineMarketing to know more about the cost in detail.
