Search Engine Optimisation or SEO for businesses is one of the most debated topics for businesses nowadays. Such is not because the process is too complex or challenging, but rather because of a lack of understanding about how SEO works and what can complicate it.
Following this, a common concern or issue that business owners commonly have is “Why is my website not ranking on Google?” even after spending consistently on SEO. So if you are also facing such a concern, then this blog is for you.
In this blog, we will be focusing on key reasons that might be impacting your website’s SEO performance and its ability to rank.
Technical Issues
Simply having a website is not enough to get to the top of search rankings. But along with a website, several technicalities need to be fixed and optimised as per the SEO requirements. What can these be? Let’s have a quick overview.
No Indexing
A common technical issue that prevents your website from ranking is its non-availability for indexing. Indexing reflects that the website or URL is available, and Google will show it. But there exist many reasons why your website might not have been indexed. Some prominent ones are:
- It’s relatively new; Google bots take time to review every new page or information online and then decide whether it is worthy or not.
- Your Website is blocked for crawling; Several functions exist, such as “robots.txt” or “noindex”, which indicate that search bots in the page shouldn’t crawl the page. Hence, if any of these functions exist on your website, it might prevent Google from crawling your website and hence will not be indexed.
- Lack of navigation; It is also a common issue that impacts the indexing of a webpage. It is important to ensure that internal linking has been done properly so that Google bots can navigate or crawl back to the pages.
Page Speed Issues
Another issue can be the high page loading time, which can be due to unoptimised page content, images, and other factors that significantly impact the user experience. These issues can be better evaluated with the help of Google Core Web Vitals, and accordingly, relevant improvements can be made following the suggestions offered.
Content Issues
Further, the ranking is also influenced by content issues on your website. Such content issues can be:
Keyword cannibalisation
- It is a situation where multiple pages have similar or the same targeted set of keywords, also with a similar content type or flow. These mainly happen when there are just minor differences between the pages, and the overall content follows a similar structure.
Poor Content Optimisation
- You can check the page insights to evaluate whether the content has been optimised for the Google bots or not. You can also check the page insights, which show suggestions about how to improve the content. Such an optimisation is also important to improve page speed and improve its ranking potential.
Content Relevancy and Uniqueness
- To rank better on Google, you need to ensure that the content on your website is relevant to the user’s intent and offers a unique point apart from that of your competitors’ websites.
Credibility Issues
To ensure a better ranking of your website, it needs to be credible and safe for the users. Google determines such credibility of a website based on several key factors, which can further be identified as:
EEAT Factors
- Google values and highly considers the E.E.A.T. factors. Such stands for expertise, experience, authoritativeness, and trustworthiness. Hence, before putting any content on your website, you should evaluate it based on these factors and decide accordingly.
Links From Other Websites
- Another aspect that impacts your website’s ranking is the credibility issues. You must have heard about the importance of backlinks for your website’s SEO performance. But to enjoy the full potential of such backlinks, you should ensure that these backlinks are from reputable sites. Hence, lacking a rank denotes that either you don’t have the required number of relevant backlinks or your competitor has more relevant links than you.
Google Penalisation
- Further, a key aspect that impacts your website ranking is any manual action or penalty by Google. If Google bots find any website seriously violating its policy, then it penalises it for its action. Such has a significant impact on the website’s credibility and its ability to rank.
What To Do?
Now comes the most important part: What to do in such a scenario?
The initial step is to go through a thorough SEO audit to know about the gaps associated with the SEO performance and the potential reasons behind your website not ranking as expected. Hence, it is recommended that you reach out to the SEO experts at a reputed SEO agency in India, who can help you with a detailed SEO audit of your website.
Based on the audit reports, relevant adjustments can be made to make your website SEO friendly and increase its chances of ranking. Further, you can leverage the expertise of SEO experts to explore other areas or scopes of improvement to optimise your website and improve its credibility.
Conclusion
SEO is not just about performing a set of tasks and waiting for your website to get ranked. But it requires analytical and well-calculated actions and practices that can help better optimise your page for SEO. Hence, you should reach out to the experienced SEO experts at the leading SEO Company in Jaipur, i.e., VerveOnlineMarketing.
VerveOnlineMarketing is a leading digital marketing company in India with more than a decade of experience offering digital reach to its clients. Whether you are looking for SEO, SMO, PPC, or any other digital marketing service for your brand, the marketer at Verve can offer it all. Have any concerns? Reach out to our experts and get a custom quote for your brand.
FAQs
Why is my website ranking declining after making changes?
As per the experienced SEO company in Jaipur, such can happen due to several factors, including the algorithm update, broken links, unintentional errors committed, or lost backlinks. Hence, in such a scenario, you need to consult an SEO expert who can thoroughly look for such issues and offer solutions accordingly.
Should I follow the same SEO strategy as my competitors?
Blindly following your competitor’s SEO strategy is never the right choice to be made. You might not have complete access to what SEO activities they have been doing. Also, there is no certainty about what actions are actually delivering the results. Hence, it is better to consult with SEO experts and get a custom SEO strategy developed for your brand.
How can you know that you need an SEO Agency for your brand?
Whether you require an SEO agency or not depends on key factors such as whether your website traffic is improving or not, you are appearing in search results or not. Also, in case, if you are struggling to convert your visitors into users. In all such case scenarios, there is a need for you to reach out to an experienced SEO agency.
When should I hire an SEO professional?
There is no predefined period when you should look for or hire an SEO professional. But you should have an SEO specialist as soon as you have your website ready by the developer. Having an SEO professional can help you make necessary changes and optimisations to the website in real-time.
Why does my Google Ranking keep fluctuating?
The easiest answer can be due to the presence of millions of websites and each one carrying out its part of SEO efforts to retain its competitive edge. Other than that, the algorithm updates, changes in search intent and user behaviour are also among the key reasons which lead towards a fluctuation in Google rankings.
