First and foremost, do you understand what a sales funnel is?
A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales funnel, your marketing campaigns may not fulfil their purpose at all.
If you hit the customers directly with “BUY MY PRODUCT” instead of “KNOW ME FIRST”, it’s going to be a problem. Why, you ask? Because not everyone can trust your product the instant they see it in an ad. How you deliver the ad is the most important. You need to walk the customers through stages of awareness, consideration and then action (purchase/sale/conversion). This is what a sales funnel is. To effectively implement the sales funnel, you will need strong creatives.
Ad creatives in a sales funnel are the textual and visual elements. Through this, brands can advertise their products to capture customers’ attention, convey their message and drive customers to take action, such as making a purchase.
But where can ad creatives go wrong? How will they impact the overall sales funnel strategy of a brand? Let’s dive into understanding why the sales funnel fails without strong creatives in this article.
What Makes a Marketing Campaign Successful?
An effective marketing campaign requires a strong sales strategy. Using a robust funnel strategy, brands can increase sales, generate leads, build brand awareness and drive website traffic.
Your sales funnel strategy will be able to move the customers through different stages of the customer journey. An effective ad campaign does not measure success by clicks or impressions; it measures success by cost per acquisition, conversions and return on ad spend (ROAS).
Role of Creatives in Ad Campaign
Brands can grab customers’ attention using polished ad designs, clever headlines, and strong visuals. But without having a strong foundation of sales funnel strategy, ad creatives will not convert customers.
Without having a clear message and targeting, ad creatives cannot deliver the optimum results a brand requires. There needs to be some context in the ad creatives. Customers should be able to understand what the brand is trying to convey. Strong ad creatives speak directly to the intended audience and support the ad campaign’s goals. Brands will just waste their budget on ads that only have strong creatives, but no context, intended audience or message.
Why Ad Creatives Matter?
Brands use compelling ad creatives in advertisements to capture users’ attention, inspire user action, and deliver their brand’s message. The components in ad creatives include video imagery, copywriting, animations and call to action. Brands blend different components in ad creatives strategically that deliver high-performing advertisements. Ad creatives have a vital role to play in achieving marketing campaign goals and boosting conversion rates.
Let’s look a various reasons why ad creatives matter –
Communicate Brand’s Message
Ad creatives matter because they can communicate the brand’s message effectively. Through this, customers can learn about a brand’s value proposition clearly and quickly.
Capture Audience Attention
Ad creatives can capture the audience’s attention through their bold copy and eye-catching visuals.
Drive Conversions
Strong ad creatives drive conversions where they can persuade viewers to take action, whether it’s purchasing, signing up, or just clicking on any event.
Improve Brand Recall
Effective ad creative can improve brand recall. Customers will be able to memorise the brand by looking at the visually striking ad creatives.
What Goes Into Making Strong Ad Creatives?
The key elements in the ad creative include copywriting, compelling visual design, branding, call-to-action and targeting.
High Quality Visuals
Marketers use high-quality videos, imagery, and graphics to create visual designs which align with the overall marketing campaign’s objectives and the brand identity itself.
Copywriting
Digital marketing agencies hire copywriters to write benefit-driven, punchy and short texts which resonate with the audience and encourage action.
Call-to-action
Creative ad copies have a call-to-action (CTA), which can include direct prompts like “Start your free trial” or “Buy now” that encourage users to take action.
Branding and Targeting
Other elements of ad creatives are branding and targeting. Performance marketing companies use consistent fonts, colour palettes, and logos to reinforce brand recognition. On the other hand, the marketers tailor the creatives to fit specific guardian segments based on their behaviour, demographics, or intent.
To Sum Up
In a nutshell, we understood that strong creatives can do nothing much if your sales funnel is not strong/ A marketing sales funnel makes your customers aware of your brand and then drives them through the entire funnel of consideration and action. Strong creatives provide the necessary push to your marketing strategy to attract customers through their compelling visuals and copywriting.
Hence, a strong sales funnel strategy combined with compelling ad creatives can drive more conversions and business growth. Performance marketing companies in India, like VerveOnlineMarketing, offer branding and marketing services to businesses. If your marketing strategy struggles to gain potential customers, you can contact us. Our marketers can help you stand out in a saturated market.
