When a reel or Instagram post goes viral, the very first instinct we have is, “We got lucky”. Isn’t it?
But is it really luck?
Or is there any other hack behind going viral on social media? Let’s find out!
What does being ‘Viral’ mean?
In 2025, people are chasing the trends in the hope of going viral. Viral means that your posted content got a lot of traction from the online users in a short period of time. It’s either through views or interactions (such as likes, shares, or comments).
The Psychology Behind Going ‘Viral’
In marketing, going viral comes in handy. While performance marketing companies run paid ads to get instant results on the campaigns. Some campaigns do their magic just by going viral on social media. So much so, other brands try to imitate them by creating similar reels and posts in the hope of going viral. But viral is not about creating copied posts and sharing through multiple channels. Viral is not about timing either. It’s about relatability. It’s about creating a content strategy that you know resonates with customers and users available online.
If you share content that evokes high-arousal emotions like surprise, anger, laughter, or motivation, it is most likely to be shared by many individuals. The emotional appeal of the post is the heartbeat of virality, which you must take into consideration when crafting a content strategy for social media platforms. Seasoned SEO agencies have quality copywriters and content writers to design a compelling brand-specific content strategy that’s likely to be shared by online users.
Capitalise on Share-Worthy Content
People are sharing content they can relate to or that offers any practical value. Social media strategists and content writers help design content that carries your brand voice and delivers the core messaging in an engaging way. In short, the content has huge potential to go viral or attract good engagement. Don’t just run after vanity metrics like total views on your post/reel; look for key metrics that add value to your brand, like total shares, comments, and improved organic traffic on your website.
Bottom Line
So create content that either offers practical value, social currency, storytelling or has emotional appeal because it’s the most practised checklist behind virality. VerveOnlineMarketing, a renowned SEO agency in Miami, has content specialists who have backed industry leaders and crafted content that adds value to their portfolio. So run after a bullet-proof content strategy rather than imitating reels that aren’t related to your brand or its deliverables. We’ll help you get there!
