In 2025, brands are choosing engagement like shares, comments and saves, but in the process of creating viral content and trending on social media, they forget one simple truth – “Engagement Does Not Mean Loyalty”.
The customers interacting with your posts or reels on social media pages are not loyal to your brand just because you posted one reel they liked. Engagement is only one part of the funnel, but the entire journey will lead to conversion. Likes, shares and saves are vanity metrics which don’t bring conversions or sales. It only catches user attention for a moment, which doesn’t add any value to your business.
Performance marketers understand how digital shifts work, so according to top digital marketing companies, here’s what brands get wrong –
1. Likes don’t indicate buying intent
You must understand that viewers hit like on a reel because they relate to it or because they found it funny, not essentially because they plan to buy the product you made the content around.
2. Engagement can come from the wrong audience
Sometimes your post goes viral on social media outside your target demographic, which is really good for awareness, but not for conversions.
A marketing sales funnel leads the customers to various stages, starting from product awareness, consideration, then finally conversion. So, if your digital content does not take the customer through the entire funnel, it doesn’t convert into a sale.
3. Algorithms prioritise entertainment, not sales
On social media platforms, algorithms are prioritising entertainment. People may enjoy the content without ever needing your product.
The top performance marketing companies focus on conversion funnels and pathways, and not just short-term applause. The performance marketing companies build real customer loyalty through personalised funnels, re-targeting campaigns, social media optimisation, creating meaningful engagement and building a brand reputation that lasts.
Bottom Line – So what actually builds loyalty?
A like is temporary, loyalty is long-term. Consistency, authenticity, value, community, and repeat proof of performance – that’s what builds loyalty in 2025. The top digital marketing agency in Gurgaon, VerveOnlineMarketing, helps brands win not through flashy engagement but with the high-conversion content that has depth. So take a consultation with top marketers at VerveOnlineMarketing, a digital marketing firm resolving customer pain points and building loyalty that counts!
