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Without a clear steering wheel, your marketing strategy will not make it to its final destination. It is as same as project planning, event planning, etc. You need a clear, measurable plan and objectives so that you can track how your marketing efforts are converting
Many digital marketing companies struggle to make their ad creative stick. Your ad creative will reach the target audience according to your targeting strategy, but how you make it stick with the audience and get conversions is completely up to how visually appealing your ad
Before we begin understanding why the marketing-first approach is important as opposed to the service-first approach, you need to ask yourself – Which one of these do you follow in your business? Do you prioritise marketing first, or do you focus on delivering service first
