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The marketers are always running behind numbers, chasing clicks, tracking conversions, rankings and CTRs. The intense competition in the market tells us one thing straightaway – these metrics are not showing us the entire picture about the brand. People are not only looking for information,
Many brands, when they hear ‘performance marketing,’ think it’s about numbers and analytics only. Performance marketing in 2025 has evolved from what it was before because no matter how much money you invest in promoting ads, boring ads are not getting any conversions. You can
When a reel or Instagram post goes viral, the very first instinct we have is, “We got lucky”. Isn’t it? But is it really luck? Or is there any other hack behind going viral on social media? Let’s find out! What does being ‘Viral’ mean?
