Do you agree that advertising in 2025 has changed so much that we don’t even remember what advertising looked like 10 years before? There are significant changes in meta advertising as well, which isn’t what it

Advertisements have two most iconic aspects that make them work – Appeal and Persuasion. Some advertisements are so appealing that they create the fear of missing out in customers. Appealing ads drive customers to purchase, while

In a world where the attention span of people is shrinking fast, how do you grab attention in just 3 seconds? Every digital marketing company and brand brainstorm tactics to grab users’ attention. Some diversify their

First and foremost, do you understand what a sales funnel is? A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales

One of the biggest challenges digital marketing companies face is generating leads, but not getting enough conversions. Finding leads is a challenging task in itself, but converting them to potential customers requires a well-planned strategy. Your

In marketing, we have something called a “Hook”. What do you understand by it? Hooks are not only a fancy opener for a marketing campaign or a video. It is a carefully curated message that marketers

First and foremost, do you understand what a sales funnel is? A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales

At some point, every business needs paid advertising to attract a larger audience. Paid ads are a medium through which businesses can improve their brand visibility. But often, brands get stuck as they don’t know when

By performance copywriting, we mean conversion copywriting. Consider it like your digital salesperson. Conversion copywriting is a strategic message you craft for your audience. They are appealing with the capability to hook viewers and transform them

Performance Max Campaigns are the next big thing in PPC (Pay-per-click). Performance Max campaigns are the goal-based campaigns launched by Google whose focus is on maximising your ad’s performance. It uses artificial intelligence and machine learning

Are you chasing vanity metrics like views, likes, and comments on your ads and social campaigns that don’t actually lead to conversion? Vanity metrics do not provide anything meaningful in return, such as leads and conversions. 

Are you investing a lot in designing ad creatives that do not offer any value to your brand? Brands design creatives for social media highlighting their product features, benefits, their value-adding services, offers, discounts and whatnot.

Suppose a customer lands on your website, saves the product to the cart and leaves. Alternatively, suppose a customer interacted with your ad on social media but did not complete any desired action. You can learn

Every brand aims to secure a stable position in the competitive market. However, staying on top consistently is not easy. Brands often invest heavily in organic and paid marketing strategies, but if those efforts don’t reach

Performance marketing is an umbrella of different marketing channels that focus on providing your business with instant growth and visibility. In 2025, customers are aware of what they want and what they don’t. To meet their

Are you struggling with your conversion rate? It’s 2025, and the dynamics of marketing have changed so much over the past few years. It’s not typical for any brand to just assume that customers will like

Are you an entrepreneur or start-up founder aiming to achieve exponential growth for your brand? Then, adopting a Direct-to-Consumer (D2C) business model — powered by performance marketing — can be your game changer. In today’s competitive

Performance Marketing is the engine behind successful brand growth in the digital age—but only if used strategically. From choosing the right platforms to measuring outcomes, every decision must be data-driven. One of the most crucial metrics