The holiday season is every retailer’s wonderland as the shoppers become ready to spend on festive shopping. The spotlight on brands is brighter than ever as they create exciting offers and provide discounts that lead to more conversions and happy customers. The digital headlines like “limited time offer” are what you will find on almost every e-commerce app. Through such banners and messaging, customers acknowledge the shopping urgency and start placing their orders before the sale expires.
If you want to create a versatile festive campaign to engage and convert users, you need to put compelling marketing strategies together to hook users to your website. Give them a closer look at what you offer by running effective marketing campaigns and turning customers’ attention into action. In this blog, we will understand how you can build a marketing funnel for seasonal campaigns like holidays, festivals, and popular events.
What Should the Festive Ad Funnel Look Like? Learn How to Run Effective Seasonal Campaigns
#1: Design Compelling Offers and Discounts for Top-Selling Products to Drive More Sales
You should create compelling creatives with the core message of “20% off” for the festive Season. Offering discounts and offers to customers will get you more visitors on the website. Hook them with related products and give customer behaviour-specific pricing, which can boost your sales and overall website traffic as well.
#2: Plan Content Theme for The Festive Season
You should create a detailed content calendar around the festive season. Identify the key events and seasons which are highly relevant to your audience. This includes local festivals, industry-specific events, as well as major holidays like Christmas, Diwali, New Year, etc. After researching these events, you can plan the content calendar accordingly. For example, running ads on the New Year for of year-end sale will boost the conversion rate.
#3: Run Abandoned Cart Campaigns
Just as the name sounds, we are going to retarget the customers who have shown interest in your website and the products. By sending automated emails and text nudges to customers, you can drive them to complete their purchase. Retargeting campaigns will help you reach customers who have abandoned their carts to create a sense of urgency and drive them back to make a purchase.
To Sum Up
After the festive season ends, you can rebuild your customer base and retain them using retargeting ads. With many brands serving the same pool of customers, performance marketing firms like VerveOnlineMarketing will help you create engaging seasonal campaigns to target as many customers as you can. With compelling offers and discounts, you will be able to get the most out of this festive season. So hurry now, and contact us, the best performance marketing company in Jaipur, where our marketers will research into your competitors and apply the best marketing strategies to improve the conversion rate.
