They say ChatGPT is taking over jobs, which may not be necessarily true when it comes to marketing. ChatGPT in the fields like marketing is a boon to transform your ideas into something truly creative that drives clicks and conversions. Ad copy creation from ChatGPT, an AI tool, is an efficient way to convert your ideas into click-worthy designs. Hence, marketers and ad specialists need to come up with compelling ideas through brainstorming, which helps them create relevant marketing ad copies, flyers, brochures, and even videos. Let’s see how ChatGPT can help digital marketing and performance marketing firms create compelling ads that boost Click-Through Rate (CTR).
Why CTR is Important in Advertising?
Click-through rate evaluates the number of times users have clicked on the advertisement. The performance marketing companies also evaluate impressions on the ad, which determines the total number of times the ad was shown to users.
For example, the advertisement attracting 10 clicks from users after being shown 100 times would give a 10% click-through rate. If your CTR is positively improving, it means that your ads are targeting the right audience because the ad is attracting user interest. If the CTR is high, it will provide you better ad ranking in search engines. Hence, including relevant keywords, according to the user interest and search intent, will give you a higher probability that the users will click on the ad.
The likelihood of attracting a large number of users on the ad also depends on how creative and compelling the ad copy is. By combining the efforts of a human marketing mind and ChatGPT prompts, you will have your hands on highly engaging ad copies that will turn visitors into potential customers.
How to Use ChatGPT in Advertising: Discover the Best ChatGPT Prompts to Create Ad Copies
ChatGPT is a generative AI platform, which is highly effective in creating in compiling ads for performance marketing companies and individual brands to help improve their reach to their audience.
However, even ChatGPT-like AI tools need a human mind to translate ideas into compelling end products. Marketing firms can use the end products (ad copies, interface designs, campaign strategies, etc) to improve the click-through rate and conversions through their website and social media platforms.
ChatGPT is not only working to help you brainstorm ideas, but it also delivers great ad copies so that you can target the right audience according to the marketing funnel. Hence, we will look into five ChatGPT prompts which can help you create compelling ad copies and other advertising material, which will contribute to your advertising success.
- ChatGPT Prompt #1: Write a Meta Title and Meta Description for the Blog title [ ]. Use SEO focused keywords and match user search intent through the title and description.
- ChatGPT Prompt #2: My firm [ ] is targeting [audience group] with the attached ad copy [ad copy]. I need you to modify this ad copy to cater to the ad group of [new audience group].
- ChatGPT Prompt #3: I am running an ad on Instagram for attracting top of the funnel audience for product category [ ]. Create 5 different ad copies for the target [audience group].
- ChatGPT Prompt #4: Modify the ad copy generated for brand [ ]. Simplify the language and use brand-specific colours [ ] in the ad copy. Include urgency keywords for the audience, like “urgent”, “within 5 days”, etc.
- ChatGPT Prompt #5: I am a content writer working for a digital marketing agency targeting a B2B audience. Suggest a list of 50 blog topics which are B2B and SEO-focused on niches, like mobile app development, AI Models, LLMs, Website Development and UI/UX Design.
To Sum Up
People are immensely worried about AI tools like ChatGPT disrupting the industry and taking over people’s jobs. However, in marketing, AI tools are pushing performance marketing firms to bring their A game when it comes to attracting a large audience. You can create multiple versions of Ad copies and conduct A/B testing to see which copy performs better. You can optimise your ad efforts by leveraging ChatGPT for idea generation, ad copy creation, ad design modification, keyword research, etc. Top Performance marketing firms and SEO agencies in New York, like VerveOnlineMarketing, leverage AI tools to enhance their marketing efforts, improve CTR and drive more conversions.
