Many businesses need to understand the importance of advertising and marketing so that they can have an enhanced reach to their customers. One such advertising model is pay-per-click (PPC), which is when brands pay the websites and search engines (Google ads) when their ads are clicked by viewers.
Not using a negative keyword strategy for PPC campaigns is one of the major PPC mistakes brands and performance marketing companies make. By bidding on relevant keywords, brands drive paid traffic to their website. When users search for that specific keyword, your ad will be the first thing they see. Implementing a PPC campaign is effective for any business because it drives traffic to their website, but on top of that, it brings only interested users, so that you don’t waste the budget on unnecessary and irrelevant clicks. In addition to this, it also allows for precise audience targeting, which is important to drive more conversions.
Marketers at VerveOnlineMarketing, one of the best performance marketing companies in Jaipur, emphasise employing a negative keyword strategy through which they save budget and keep uninterested viewers away from the PPC campaigns. But what is a negative keyword strategy? And how does it help brands save budget? Let’s find out in this blog.
How Do Negative Keywords in a PPC Campaign Help Brands Save Budget? Let’s Find Out
What is a Negative Keyword Strategy?
When you run a PPC campaign, negative keywords are the terms and phrases through which you can prevent uninterested visitors from clicking on the ad. Every irrelevant click from uninterested users wastes your campaign budget. Every time a user clicks on the ad, it consumes some amount of your ad budget. So if you want to save your valuable ad spend, a negative keywords strategy is something you will definitely need in your PPC campaign.
How Does Negative Keyword Strategy Work in a PPC Campaign?
For example, suppose you are a high-end fashion brand. You only sell luxury bags for women, shoes, dresses, fragrances, and jewellery. If you want only relevant clicks and interested visitors to your site, you can add negative keywords like:
- Cheap women shoes,
- Cheap women jewellery,
- Affordable women bags, etc.
To drive traffic of uninterested visitors away from your website, a negative keyword strategy is the way to go. It will block users from viewing your ad if they use either one of the negative search terms you used in your PPC campaign.
Since your brand is dealing with luxury items, there is nothing cheap or low-cost available on the website. Hence, to block these irrelevant searches, you need a negative keyword strategy so that your ads are only visible to the people who are most likely to engage with the advertisement.
There is a wide range of queries searched by users on the internet; without a negative keyword strategy in place, your ad may reach the audience who is not even interested. Such clicks do not guarantee any purchase, but they sure are consuming your ad budget with every new click. So, in order to save your ad budget, you need to employ a negative keyword strategy in your PPC campaign, which guarantees results and improves the likelihood of conversions.
To Sum Up
The negative keyboard strategy lets you understand your audience better by only targeting interested customers. Your ad optimisation becomes better with negative keywords added in the PPC campaign. Top performance marketing firms in Jaipur, like VerveOnlineMarketing, use advanced analytical tools like Semrush, Google keyword planner and Ahrefs for identifying keywords related to the brands they are catering to. They advise using broad match keywords like beginner, how-to, free, discount, etc, as negative keywords if they do not align with what the brand is offering. Our marketers and brand strategists will help you refine your ad strategy and create compelling campaigns for your marketing funnel that not only drive traffic to your website but also lead to conversions.
