Steps cannot be rocket science because strategising and execution are the two major things which every Performance Marketing Agency might do.
The point is how efficiently you align your strategies and execution process for the best results. How did we do this for our client Meera Jaipur and many more? Let us find out here.
Campaign strategy
Define your objective
Before creating your ad, decide on a clear and measurable goal. This will determine your ad’s content, format, and audience targeting, like whether your ad is going to be for awareness, engagement, or conversion.
Pick the right ad format
Different ad formats work best for various goals. According to the best Performance Marketing Agency for a small budget, prioritise those that deliver high engagement at a low cost. You can pick an ad format most suitable for your brand among Reels ads, Stories ads, Photo or video ads, and Carousel ads.
Target your audience with precision
You need to avoid wasting your budget by advertising to a broad, generic audience. Instead, focus on the narrowest, most relevant segment. You can go for various specific audiences by applying Location-based targeting, Interest-based targeting, or Custom and Lookalike Audiences.
Execution plan (with a ₹5,000 budget)
Set up your campaign in Meta Ads Manager
For full control over targeting and performance tracking, use Meta Ads Manager instead of boosting a post directly from the Instagram app.
Allocate and schedule your budget
A ₹5,000 budget allows for a daily spend of around ₹150–₹200. This is sufficient for a 3–4 week test campaign. Run a 3- to 7-day campaign to see which ads resonate with your audience before scaling your budget. Schedule your ads to run only during the hours and days when your audience is most active. For instance, a food business might find higher engagement during lunch hours.
Create high-impact visuals
According to the best performance marketing and SEO Company in Jaipur, you do not need a high-end production budget to create great ads. You just ned User-Generated Content (UGC), free design tools, scroll-stopping content, and a strong CTA.
Monitor and optimise
Once your ads are running, track their performance and make data-driven adjustments to maximise your results. Use Meta Ads Manager and Instagram Insights to monitor metrics like CTR, CPC, engagement, and conversions.
Last Words
Finally, it can be summarised that running a successful Instagram campaign with a budget can be easy, but the challenge is a limited budget, and we have made it happen for many of our clients successfully as the best SEO Company in Jaipur. At VerveOnlineMarketing, we believe every brand that has trust in itself deserves to shine and make it happen for you. We work with all types of digital marketing services. So, visit the website and learn more.
