In the present marketplace, digital marketing is the need of every business. Irrespective of their nature, size, and location, businesses are required to have a digital presence. Such a digital presence can help attract and retain an audience. Also, can lead towards further brand growth and development in the competitive marketplace. Hence, it is recommended that you partner with a leading Digital Marketing Company in India. They can assist you with such a digital presence, and improve your brand reach.
How is Digital Marketing being conducted in the present era?
A digital marketing company can assist in developing brand-specific performance marketing campaigns for your brands. As you may be aware, performance marketing is not a standalone tool but incorporates multiple online marketing tools. Among such widely known strategies are the Pay-Per-Click Marketing and SEO strategies.
Partnering with the best Performance Marketing Agency in India can help you understand more about such strategic tools. However, with the recent boom in AI tools and approaches, certain marketers as well as brands are relying on AI tools for developing campaigns. Not only campaign development but also they are using AI as an alternative to human content creation.
Is such a strategy beneficial? Will they be able to get the expected Performance Marketing Results?
Importance of Content in Performance Marketing
-> Better Site Engagement: Having better content on the website helps to attract audiences and retain them. Content can be in any form, product description blog post, FAQs, and other relevant information. Hence, before buying a product or service, the potential customer searches for the relevant details on the search engine. Hence, if your site has the required details, it will attract them and can further keep them engaged.
-> Brand Representation: A significant benefit of content in marketing is that it helps in representing your brand. Quality, engaging, relevant, and updated content ensures a better experience for the audience. Such an experience helps your brand to retain your audience and to create a competitive brand image. Delivering relevant and engaging content to your content would require partnering with a leading SEO agency in India.
-> Improves SEO Ranking: The best part of having high-quality content is that it leads towards your improved website visibility and search engine ranking. There are various standards and algorithms associated with search engine rankings. Hence, working on a content type keeping in consideration such factors can lead towards improved ranking. An experienced SEO agency can help you understand more about such algorithms and to make relevant decisions.
AI v/s Human Generated Content
AI is impacting every field, as it is helping in saving on time and better processing. Also, there are several AI-based tools, that can help you generate original content for your topic. You need to simply give your idea to the tool, and it will deliver you the required results. Hence, it is the best approach to save time while creating content. Sounds Interesting. But beware, there are several challenges associated.
Before discussing on the challenges, let’s consider Google’s view on it. Till the latest SEO algorithm updates, Google mentions that it evaluates content on E-E-A-T factors. If the content can meet such standards/factors, there are chances of it getting ranked.
E- Expertise
E- Experience
A- Authoritativeness
T- Trustworthiness
This is where the AI-generated content may fail. Incorporating every element of a content piece requires utmost care and a thoughtful writing process. But in the case of AI, the entire content developed is just based on a prompt/idea provided to the AI tool in the beginning. Before reaching to a conclusion, let’s consider the key areas where human-written content overrides AI.
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Human-written SEO content understands user behaviour:
If you have partnered with an experienced SEO company in Jaipur, they undertake industry research. Such research is conducted to know about the audience, their preferences, and their needs. Further keeping in mind such results, the SEO content writer creates content that can deliver the required information aligned with user behaviour.
However, making AI understand such a behavioural importance might not be possible. For example, a brand providing on-demand services within a region would be required to understand the pain points of its customers in the specific region. Based on such suitable content can be generated.
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AI lacks a creative and human touch to it:
When you are creating content for your website, you are not writing formal content. But it is an informal content type, that can educate and engage your audience. Hence, it is important that the content written is much more human-oriented and has a local element. Developing content through AI will not be able to deliver such creativity.
For instance; AI vocabulary might have n number of sophisticated words, that a writer might not know. But while writing local content, there is a need to include locally used words, slang and other elements that AI is not aware of.
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Human-written content has a cultural and contextual understanding:
You might have seen brands having different variants of similar advertisements planned for different regions. Such is done to suit the cultural and contextual understanding of the audience in a region. A similar approach is important when developing SEO content. As even if your content gets ranked, but it failed to meet such standards, it will not be able to retain the rank. Hence, it is recommended to partner with an experienced SEO agency in your region. Such can be an SEO company in Jaipur or the best SEO services company in Mumbai.
Final Words
It is important to conduct proper industry and competitive research before developing the digital/performance marketing campaign for your brand. Hence, you must interact and partner with a leading Performance Marketing Agency in India such as VerveOnlineMarketing. We have experience working with brands from different industry sectors, regions, and sizes. Utilizing such an experience, our marketing experts can assist you in creating a competitive and brand-oriented marketing strategy.
So what are you waiting for? Connect with our experts at VerveOnlineMarketing, the leading SEO company in Jaipur and boost your organic digital presence.
