Remember the times when you used to go to the offline market for every need of yours; in those times what were your criteria to pick a store to shop for items?
Most probably, it is the overall look of the store, the way the products are arranged in the store, and maybe the name of the store if you have heard it earlier. Hence, following these, almost every store used to invest in making their store stand out from others and also used to adopt promotional strategies. Such included the use of pamphlets and audio marketing to ensure that the targeted audience is well aware of the store and its presence in the market.
A key leap that stores started taking was launching their websites to reach out to audiences. Till the time, these websites were limited, every business was unique on its own. But with time the number of websites has surpassed every set level reaching a total of 30.7 million ecommerce websites globally.
Hence, it won’t be wrong to say that now search engine is just the traditional market with an unexhaustive number of stores and from the list the customer selects a preferred one.
But is it possible to ensure that the targeted store of the audience is one that you have created? Yes, through Digital Branding.
Now you might have a question about what digital branding is and how it can be done. So don’t worry, just go through this blog, as it includes every detail about digital branding and how it impacts your business in the digital age.
What Is Digital Branding?
Digital Branding can be defined as a step ahead of digital marketing. Digital marketing aims to ensure your digital presence across platforms and target audiences, but digital branding aims to synchronise your brand presence across platforms to create a distinctive brand vibe and recognition.
Implementing a digital branding strategy ensures that your brand’s message, vision, and vibe are communicated to the audience across digital platforms. Confused? This blog will provide every required detail to help you better understand the concept of digital branding.
Benefits of Digital Branding
Digital Branding has several key benefits for business, and a few of them have been summarised below.
Establishes Brand Identity
A key benefit of digital branding is that it helps create a unique brand identity. When you aim to carry a common brand identity across platforms, then it helps create a recognisable brand identity. Such a brand identity in the long run can help attract more customers and convert them into a loyal one.
Offers A Unique Storytelling Experience To Your Audience
Working on Digital Branding ensures that your brand can offer a seamless or integrated experience to your audience. It ensures that your audience knows what to expect from the brand and accordingly also helps create brand loyalty.
Segregates From Competition
Once you have successfully created and promoted your digital branding, then it can effortlessly segregate from the competition. Also, it can help you achieve an industry position that can not easily be copied or adopted by any other existing or new brand in the industry. Hence, you can leverage such an identity to attract and serve new customers.
It Acts As A Foundation
A business or a brand is not about a single person, but there are several teams and personnel involved. Hence, setting up a digital branding strategy can allow you to create a base or foundation. Such a base or foundation ensures that every decision made concerning the brand is aligned with the set standard or brand guidelines.
Some Common Elements of Great Digital Branding
As mentioned, digital branding is all about creating a synchronized brand image on digital platforms. Hence, to ensure this, certain key aspects need to be focused on.
- Create An Engaging Site Design
- Set Clear Brand Objectives
- Ensuring Brand Uniformity
- Focus on Audience Centric-Content
- Don’t Go For Every Digital Channel
- Create A Trust
How To Create Digital Branding?
Now Let’s move toward discussing how you can build a successful digital branding strategy for your business. To achieve this, a thorough process needs to be adopted which will further be discussed below.
Start With Creating Brand Guidelines
The initial step is to start with creating guidelines for your brand. Such brand guidelines will include how you want to showcase your brand in front of an audience. Define your brand’s digital mission and vision as well as the key factors that can act as a base for every digital decision made by your brand.
Standardise Your Digital Presence
It means that irrespective of the platform your brand is present, try to follow a set or defined approach in terms of colour scheme, message pattern, product offerings or any other approach. The common element to be focused on is the focus towards having common brand colours, a brand font, an appealing vision, and others.
Integrate Your Presence
Irrespective of the places you are present including offline and online, you must focus on integrating your presence. Such an integration means that your social media profiles should be integrated with your website, and even if you have an offline presence, it should properly be directed to your website or should be a part of your digital identity.
Such integration is also important while planning for digital marketing strategies for your brand including SEO, Performance Marketing, Social Media Optimization or any other marketing approaches.
Select Few Channels
While establishing your digital branding strategy you must understand that every digital channel is not for you. For instance; there are several social media platforms from Instagram to Twitter and even YouTube, but from all these you must only look for platforms where you can find your relevant audiences. If you think your targeted audiences prefer video content and are on YouTube, then it should be your targeted platform otherwise not.
Build Relations Rather Than Just Selling Products
To ensure digital branding, you need to look and plan for building strong relations with your audience rather than just promoting your products. Modern-day customers look more for brands that focus on value creation rather than just selling their products. Hence, you can focus on creating content strategies that prioritise sharing information, or adding value for the consumers.
Showcase Yourself To Be an Industry Leader
Whenever you are planning a digital strategy make sure it can showcase you as an industry leader. Such an approach should be followed even when you are designing your website or setting up your digital profile. Your website must be convenient to use and better structured, also, your posts on social media and content on other platforms should reflect your expertise and industry experience.
Retain Change & Adapt To Industry Changes
It is further essential that the established approach is followed consistently/thoroughly and along with that you must adapt to emerging changes in the industry. Such industry changes allow you to understand the changing interests of your audiences and to make changes in your branding strategies accordingly.
Final Words
Hope the blog has helped you better understand what digital branding is and how you can leverage it for your brand or business growth on digital platforms. It can be concluded that digital branding is significantly important for every brand in the present scenario to attract and retain audiences. If you are further interested in knowing more about how a digital branding strategy can be created for your brand, you must reach out to branding specialists at Verve Online Marketing.
The agency has experienced brand and marketing managers who partner with the clients to better understand their needs and accordingly shape a digital marketing or branding strategy that can perfectly align with your brand growth. Verve Online Marketing is a leading digital marketing company in Jaipur offering every digital service that can help shape a brand image or positioning. Also, you can reach out to graphic experts at Verve Branding as well as the experienced website designer at Vervelogic.