It’s not the free giveaways, offers and rewards that steal the spotlight in ads; it’s your compelling hook, value-driven messaging and overall product presentation that attracts customers. You can create different kinds of ads, be it for social media platforms, video ads, carousel (post) ads, reel ads for Instagram, etc. Customers notice the value-driven messaging in the ads. In addition, creativity plays a major role.
Creative ads engage customers and drive conversions to a great extent. Some popular ad campaigns in the past run by Nike, Pepsi, Apple, etc, are some of the prominent examples of what value-driven messaging looks like. In this blog, we will look at the primary factors that play a crucial role in the success of ads. Which ads steal the spotlight and attract customers depends on certain factors that we will discuss in this blog. So let’s dive right in.
Top 5 Factors That You Shouldn’t Miss When Creating Advertisements
Have you seen the recent ad “FUNNY HEIST” by Bewakoof, a prominent fashion brand in India, yet? It is something you wouldn’t want to miss if you are an aspiring advertiser.
The ad features multiple shoppers in the store who can pick anything for themselves for free. Shoppers rush to the aisle and select clothes in a rush. There is an announcement in the background that says shoppers aren’t allowed to laugh till their shopping is complete. The ad also features a stand-up comedian who interacts with the customers at the aisle and at the counter. All shoppers who laugh at the comedian’s jokes are eliminated from the round and cannot receive free clothes. This compelling ad delivers a happy and fun experience to viewers, which is not only exciting to watch but also creates a lively experience for them.
The scene setting for the ad is done with loud yellow colours in the background. Yellow colour is Bewakoof’s brand identity. The ad setting is simple yet creative. It is something that customers can relate to well. The ad itself is created in a fun spirit where customers try really hard not to laugh and react to the comedian’s jokes, but in the end, they give up. The entire setting feels genuine, and the comedy seems real. Even if it’s not, it has served its purpose by engaging customers and delivering their key message to grab as many pieces as you can before their sale is over.
Let’s Look at the Factors that Make Customers Resonate With Your Ad
#1: Creative ads are one thing; Bring Personalisation to Your Ad
Every brand aspires to create as compelling and attention-grabbing ads as they can to really optimise their ad budget and attract the right audience. Highly creative ads lead to improved customer engagement and conversion. However, if every brand serving in the clothing industry is offering compelling ads, how come one brand attracts more customers than the other? This is possible by personalisation. Personalisation is offering something viable to your customers that they can relate to and get easily engaged because it matches their preferences and interests. You should use customer data to understand their behaviour, preferences and interests so that you can deliver something worthwhile to enhance engagement and convert into leads.
#2: Creating Shareable Content
Your ad shouldn’t follow those traditional hooks and flows that have become repetitive and boring for most customers. What you need is a compelling storytelling approach that you can connect with customers at their level and also compel them to try your products or services. Employing storytelling techniques in ad development will help you gain customer traction who can relate to your ad.
#3: Create Mobile-First Ads
Your ads shouldn’t be limited to only one platform. You should invest in creating ads which can fit well to different orientations, like portrait and landscape. Moreover, your ads should be designed with a mobile-first approach. Since a lot of users today use mobile phones for every little activity, showing advertisements on mobile phones, be it in a browser or on a social media platform, should be done efficiently. The ads should have interactive features so that they can keep users engaged.
#4: Collaborate with Influencers to Create Ads
Collaborating with Influencers for advertisements will help you create a buzz for your brand and get more eyeballs. One of the top reasons behind collaborating with influencers is that they have already established trust among customers, which can help you gain traction from their follower base and acquire new customers.
#5: Use Create Messages and Tone
Use compelling and creative tone while delivering the brand’s message through ads. Your messages should show a quirkiness and an attention-grabbing hook so that viewers are compelled to browse more products of your brand.
To Sum Up
Apart from the factors that we discussed above, authenticity also plays a crucial role in grabbing attention from the Gen Z and millennial population. Keeping authenticity and genuineness in ads is important too, so that viewers can relate to the brand. You should keep the brand’s message simple yet effective. By adding creative elements and using the brand’s identity system to create compelling ads, you can grab the audience’s attention and achieve more conversions. VerveOnlineMarketing, a leading performance marketing company in India, can assist you in creating a consistent brand identity and developing creative ads to reach the potential audience.
