Desi storytelling is the art of hooking local and regional audiences so that they can relate to the brand.
Before getting into Desi storytelling, brands must understand how their customers think, interact and engage with their online systems. Many brands do business through social media, where it’s so easy for us to judge who’s winning and who’s missing the mark.
For eg, when you compare a few clothing brands on Instagram, you may find that one engages with the audience and wins even with generic products. But the brand with the most creative clothing line is not making its mark because of weak storytelling.
A compelling story is how you stand out from the rest of the brands serving the same pool of customers, so let’s find out the core components of Desi storytelling in this blog. We will also tell you the important steps most brands are missing, but performance marketing agencies like VerveOnlineMarketing can help you win customers like never before.
Customers are Rooting for Brands with the Most Compelling Storytelling. Here’s Why
Social media is no longer just an entertainment channel where audiences come to share their opinions and their life snippets. It’s also a platform where businesses connect with their target customers, engage using live sessions and run campaigns to win new audiences through compelling storytelling and interactive sessions.
Storytelling is an inherent part of marketing, which you shouldn’t ignore if you’re trying to win Indian customers. The audience here is so culturally inclined that compelling storytelling makes it much more beneficial for brands trying to sell their product in a competitive marketplace.
Let’s explore some examples from the winning brands like Swiggy and Zomato in India. The witty one-liners from Zomato sent as push notifications are just an interactive way of telling stories which are short, witty, and so relatable that customers can’t ignore them. It is leaving customers talking about the brand continuously, which is just what Zomato wants.
Another example of a storytelling-winning brand is Swiggy. The brand clearly understood the cultural wave currently going on in India. Swiggy uses the current favourite love language of Indians – memes.
Swiggy is collaborating with binge-worthy Netflix series, cricket moments and insider jokes to connect with their target audience while also sneaking food into the conversation every time they get a chance. Swiggy is doing one of the most creative forms of storytelling that’s desi, humorous and engaging.
Bottom Line?
The creators, designers and marketers at the top Performance marketing agency VerveOnlineMarketing are just what you require to uplift your brand that reaches thousands of customers. We will do that using a collective marketing effort and speaking a language that customers love and relate to. Take advantage of our SEO services, PPC campaigns and social media optimisation to hit the market from all the right angles. Reach out now!
