PPC (Pay per click) ads are the newest and most effective way of advertising, enabling brands to reach thousands of potential customers every day. With artificial intelligence playing a crucial role in advertising and marketing, it has presented fascinating statistics about AI growth. Did you know that many businesses are looking to invest in generative AI in the next three years? AI in the marketing industry is expected to grow $217.33 billion by 2034. With AI, marketers have everything at their fingertips.
For instance, do you have a new carousel to create? You can use generative AI tools like ChatGPT and Gemini to do the job. AI in marketing is not only transforming the marketing world but also forcing new businesses to use AI tools in PPC ads. In this blog, we will discover the top AI tools brands can use to enhance their PPC efforts to reach a potential audience in a highly competitive market.
Top AI Tools to Improve PPC Advertising: A Guide From Performance Marketing Companies
AI tools in PPC are a result-oriented strategy that performance marketing companies are increasingly using to reduce cost, save time and drive better results. AI tools in PPC can evaluate a large amount of data in a very quick and accurate manner. Let’s see how top AI tools perform in PPC advertising.
#1. Albert.ai
Albert.ai is one of the effective PPC tools powered by AI, which can help you create engaging digital marketing campaigns. You can integrate the tool with Meta ads, Google ads, Amazon advertising and LinkedIn ads, which are some of the major platforms. It will become a centralised hub where you can manage all your campaigns from one place. Working on Machine Learning algorithms, this AI tool can adjust budget, optimise bids, analyse complex data and create multiple variations of the advertisement in a real-time manner. Many of the top performance marketing agencies use Albert.ai to manage complex campaigns running across various channels.
#2. Jasper.ai
Jasper.ai is a highly versatile and intelligent tool which you can leverage for PPC. Jasper AI helps marketers create engaging ad copies, generate high-quality content and advertising material in only a few minutes. It’s an AI engine which works on user prompts, based on which it will create compelling ad variations so that you can choose the best among all.
However, it is a paid tool that pushes small brands to go for the open and free tools like Gemini and ChatGPT. This is where performance marketing companies can help you transform your marketing and advertising efforts, as they already have access to paid platforms, along with which they have experienced marketers who know why your campaigns are failing. AI tools like these allow brands to create a high volume of ad copies that deliver.
#3. Canva
Let us say it out loud – Canva is one of the best tools for marketers and brands looking to create compelling, cost-effective and creative ad copies. The built-in templates of carousels, videos, social media posts, flyers, posters and brochures have everything you need to create a compelling ad copy. The Magic Design feature in Canva is transforming how your designs typically look. Powered by AI, the magic design feature allows brands and performance marketers to transform their vision into something that sells on online channels.
To Sum Up
Brands must understand the importance of running PPC campaigns as they generate immediate traffic and visibility, which is not possible with other marketing efforts like SEO. Based on your key audience, performance marketing companies target customers based on their search behaviour, interests and demographics. This is where AI-powered tools can effectively improve your PPC initiatives to help you achieve your overall financial goal. If what your brand needs is immediate results, then reach out to VerveOnlineMarketing, a top performance marketing company in India, which will provide you with trackable results where you can monitor your growth and performance over time.
