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There are two ways to grow online: either organically or with paid ads. Both ways have their own pros and cons, and businesses choose one of them or prefer a combined approach. For businesses, there are various types and platforms for marketing their products, services,
By the beginning of 2025, approximately 5.56 billion people worldwide were using the Internet, representing 67.9% of the global population. The number of internet users is growing with a year-on-year increase of 2.6%. Since businesses need to widen their reach day by day, they can’t
Are you an entrepreneur or start-up founder aiming to achieve exponential growth for your brand? Then, adopting a Direct-to-Consumer (D2C) business model — powered by performance marketing — can be your game changer. In today’s competitive landscape, many brands are switching from traditional retail to
