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Artificial intelligence is a new era technology that’s making many marketing teams anxious all over the world. But the reality of AI is far more empowering. AI is not replacing marketers, but instead, it’s bringing revolution in the way they think, analyse and execute strategies.
In 2025, brands are choosing engagement like shares, comments and saves, but in the process of creating viral content and trending on social media, they forget one simple truth – “Engagement Does Not Mean Loyalty”. The customers interacting with your posts or reels on social
Performance Marketing is all about using tools that can provide real-time data results to measure the performance of a campaign. The unique aspect of performance marketing in comparison with digital marketing is its ability to deliver data-backed strategies. To evaluate such campaign data and performance,
