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In today’s digital economy, the presence of mobile apps is nothing short of extraordinary. Mobile applications have become the backbone of modern business, driving entire industries and transforming how companies operate. Experts predict that in the coming years, the market will witness an even bigger
Gen Z is the most blunt, busiest, hyper-distracted and most unpredictable consumer group brands have ever marketed to. Catching their attention requires significant effort, not in terms of aesthetic marketing but genuine and authentic marketing. Gen Z scrolls fast, skips faster and judges brands in
We’ll begin with a brief scenario of “viral trends” on social media that highlights what brands are doing vs what they should be doing. A video posted by a random person catches the attention of millions of users. The next day, we see many brands
