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YouTube Ads in 2025: Formats That Convert
YouTube Ads in 2025: Formats That Actually Convert

YouTube is one of the most powerful and popular platforms for advertising. Having more than 2.7 billion users who are active on the platform, YouTube is generating over $40 billion in its ad revenue, which makes it a highly versatile and optimised platform for running

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Influencer Whitelisting: What It Is & Why It’s Driving ROAS
Influencer Whitelisting: What It Is & Why It’s Driving ROAS

Influencer whitelisting allows brands to run paid ads using the influencer’s account handle. Unlike influencer marketing, where creators upload posts related to the brand, in influencer whitelisting, brands are hitting the publish button. By boosting posts on an influencer’s account, brands get the leverage of

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