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Brands are so focused on making every social campaign perfect that they lose sight of what’s important for the long-term. In any realm, authenticity beats aesthetics. Customers are not looking for a perfectly manicured campaign; they are looking for products and services that solve their
According to the latest study by Meta, it was discovered that over 90% Indians prefer Instagram reels over any other video platform, which also includes YouTube Shorts. So when Instagram is on the boom, brands are taking complete advantage of it. More than a social
You can scroll through any Indian social media feed today, and you’ll find one thing dominating the conversation: memes. From the Bollywood references to different cricket banter and trending news, memes have become a true heartbeat of the online market. But beyond all this laughter
