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Performance Marketing is the engine behind successful brand growth in the digital age—but only if used strategically. From choosing the right platforms to measuring outcomes, every decision must be data-driven. One of the most crucial metrics in this process is ROAS (Return on Ad Spend).
For businesses, having and maintaining an online presence has become essential these days. A business or individual can build and maintain an online presence with a website, social media profiles, content marketing, and optimisation. According to SellersCommerce, there are an estimated 2.77 billion global online
SEO is no longer the same, and marketers need to understand it; accordingly, relevant updates need to be made to the SEO strategy. But every change and transformation starts with identifying the gaps in the existing strategy and introducing changes accordingly. Such gaps can be
