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We’ll begin with a brief scenario of “viral trends” on social media that highlights what brands are doing vs what they should be doing. A video posted by a random person catches the attention of millions of users. The next day, we see many brands
The digital landscape is filled with content that never gets a second glance. The internet is overflowing with content. Every keyword you use pulls some kind of content and presents users with endless information. Consequently, content fatigue is becoming the biggest hurdle for brands. They
The marketers are always running behind numbers, chasing clicks, tracking conversions, rankings and CTRs. The intense competition in the market tells us one thing straightaway – these metrics are not showing us the entire picture about the brand. People are not only looking for information,
