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AI is not far behind in the field of marketing. Did you know that over 90% marketers use AI to optimise content, brainstorm content ideas, automate tasks and devise social media strategy? AI is bridging the gap in the digital marketing space, where experts and
Do you agree that advertising in 2025 has changed so much that we don’t even remember what advertising looked like 10 years before? There are significant changes in meta advertising as well, which isn’t what it used to be back when it was called “Facebook
Advertisements have two most iconic aspects that make them work – Appeal and Persuasion. Some advertisements are so appealing that they create the fear of missing out in customers. Appealing ads drive customers to purchase, while persuasive ads let customers understand their pain points. Without
