What do the successful ad campaigns look like? The landscape of marketing has changed so much in the past 2-3 years. You must have noticed that now that you open Instagram, after scrolling through 2 or 3 reels, you will see an ad promoted by a brand. You may or may not have heard of their brand, but you see the ad because you fit into one of the categories: demographics, interest or behaviour.
The advertisements may be related to something you have viewed in the past, or you are seeing them based on your interests and behaviours on the internet. Whatever the case, there must be some advertisements which have nothing to do with you and don’t align with your behaviours as well. So, how are brands running ads without accurately targeting their audience? Isn’t it just a waste of money on advertising which is not going to drive any results?
The organisations, brands, entrepreneurs and new businesses competing online need a robust marketing strategy to target the audience accurately. If you’re overloading customers with information and advertisements, they are not going to show interest just based on your offers and ad creatives. Since you know there is a demand for your product and a market present for you out there, why not target smartly? Brands need to use a marketing brain to bring customers to their doorstep.
In this blog, we will understand why real strategies are more important for any brand instead of just running ads. Your brand needs a marketing brain that can understand what target customers want, where they are, and how creative advertising can woo them and turn them into paying customers.
Why your business needs a ‘Brand Marketing Strategy’?
Define Branding
Before you begin implementing marketing campaigns, you must finalise every fine detail about your brand, like defining the brand character, stating its values, deciding the mission, tone of voice, and look and feel of your branding, so that you can maintain consistency in your marketing campaign materials.
Custom Audience Targeting Strategy
Right targeting is the key. If you’re not reaching the audience by targeting them correctly, you are spending your ad budget on the wrong people, because if somebody is not interested in buying your product, showing your ad to this audience time and again is a complete waste of the ad budget.
Your brand identity means different things to different people. Some will relate to the products you are selling, while some will not. Some will be interested in buying the products by seeing your ad, while some will not. By properly segmenting the audience into categories based on their behaviour, interest and demographics, you can reach potential customers through your marketing campaign.
A marketing brain understands what the differentiation means. You should consider different audience segments for your marketing campaign. Your brand messaging on all the marketing materials should be consistent that aligning well with the overall values and vision of your business.
Create Marketing Assets and Launch Campaign
A marketing brain understands how to curate messages and assets so that the campaign performs well among the new audience. After defining the brand voice and audience, you need to develop assets and create tailored marketing messages for different audience segments. For example, the Gen Z audience segment might perceive the advertisement differently, while the older generation may not respond well to the ads created for the Gen Z audience. You don’t need a one-size-fits-all approach. You need to diversify the channels and marketing material to fit the needs of different audience segments. Setting a realistic ad budget is important to let the campaign progress gradually without wasting all the budget at once.
Diversify Marketing Channels
Hence, after clear segmentation of your audience, you need to diversify the marketing channels. You can mix up various channels like YouTube marketing, native ads and local advertisement channels based on which you can target the audience from different platforms and run tailored ads. You can begin with 3 to 4 campaigns on different channels. One for Google ads, one for social media, one for YouTube, etc. By leveraging different channels for your marketing campaign, you can provide different offers to different segments. You can change the ad copies, images and messages depending on the target audience.
Monitor Ad Performance
After identifying your target audience segment and designing your ad campaign, it’s time to run the campaign and analyse its performance. You should closely monitor the performance of the ad against the industry benchmarks and your targets. By testing the campaigns, you can learn about the conversion rate, return on ad spend, as well as the customer acquisition cost. Based on these key performance metrics, you can implement changes and customise your ad campaign accordingly.
To Sum Up
Your marketing campaigns will perform well when regularly changing and tweaking strategies like increasing ad budgets, monitoring ad performance, and changing ad creatives based on audience. Such strategies require a marketing brain because, without it, you may not understand what went wrong. The Top performance marketing companies in India, like VerveOnlineMarketing, can design tailored campaigns for your brand. You can reach your target audience based on their interest, behaviour and demographics. Our marketers are well-equipped to understand the performance analytics so that your brand gets consistent growth. So what are you waiting for? Contact us now to create customised marketing campaigns for your brand.
