Tier two and tier three cities are presenting a wide opportunity for performance marketing companies to acquire new customers and reach a potentially growing market. The growth of digital transformation in tier-2 and tier-3 cities is
Google Ads remains one of the major platforms, offering a wide reach to the audience. Pay-per-click (PPC) advertisements create immediate business opportunities by driving more traffic and conversions. However, how you run ads using PPC is
Every business aims to grow and acquire more customers over time to meet its organisational goals and fulfil its objectives of becoming better than its competitors. But can every business handle 10X growth? What do you
Without a clear steering wheel, your marketing strategy will not make it to its final destination. It is as same as project planning, event planning, etc. You need a clear, measurable plan and objectives so that
Many digital marketing companies struggle to make their ad creative stick. Your ad creative will reach the target audience according to your targeting strategy, but how you make it stick with the audience and get conversions
Before we begin understanding why the marketing-first approach is important as opposed to the service-first approach, you need to ask yourself – Which one of these do you follow in your business? Do you prioritise marketing
What do the successful ad campaigns look like? The landscape of marketing has changed so much in the past 2-3 years. You must have noticed that now that you open Instagram, after scrolling through 2 or
Many digital marketing companies have no idea about what they need to consider to scale their Google Ads. All they have is a creative, a brand message and some budget to push their products to customers
Among many use cases of ChatGPT, did you know its most prominent use is in creating ad creatives? ChatGPT is a widely popular application area of artificial intelligence (AI) that is a large language model (LLM).
AI is not far behind in the field of marketing. Did you know that over 90% marketers use AI to optimise content, brainstorm content ideas, automate tasks and devise social media strategy? AI is bridging the
Do you agree that advertising in 2025 has changed so much that we don’t even remember what advertising looked like 10 years before? There are significant changes in meta advertising as well, which isn’t what it
Advertisements have two most iconic aspects that make them work – Appeal and Persuasion. Some advertisements are so appealing that they create the fear of missing out in customers. Appealing ads drive customers to purchase, while
In a world where the attention span of people is shrinking fast, how do you grab attention in just 3 seconds? Every digital marketing company and brand brainstorm tactics to grab users’ attention. Some diversify their
First and foremost, do you understand what a sales funnel is? A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales
One of the biggest challenges digital marketing companies face is generating leads, but not getting enough conversions. Finding leads is a challenging task in itself, but converting them to potential customers requires a well-planned strategy. Your
In marketing, we have something called a “Hook”. What do you understand by it? Hooks are not only a fancy opener for a marketing campaign or a video. It is a carefully curated message that marketers
First and foremost, do you understand what a sales funnel is? A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales
At some point, every business needs paid advertising to attract a larger audience. Paid ads are a medium through which businesses can improve their brand visibility. But often, brands get stuck as they don’t know when
