There shouldn’t be an ‘and-or’ situation when it comes to choosing SMO and paid social marketing. Both social media optimisation (SMO) and paid social are important when it comes to brand marketing. Brands trying to reach
Which brands are winning in 2025? No, you don’t have to think of big names; you just have to think of the most viral ad campaign that you remember. It can be a small brand, a
YouTube is one of the most powerful and popular platforms for advertising. Having more than 2.7 billion users who are active on the platform, YouTube is generating over $40 billion in its ad revenue, which makes
In this digital world, ads are no longer just to catch the clever tagline or just beautifying the short video. It’s all about capturing the attention in real time, it’s about adapting the user’s behaviour, and
Influencer whitelisting allows brands to run paid ads using the influencer’s account handle. Unlike influencer marketing, where creators upload posts related to the brand, in influencer whitelisting, brands are hitting the publish button. By boosting posts
It’s not the free giveaways, offers and rewards that steal the spotlight in ads; it’s your compelling hook, value-driven messaging and overall product presentation that attracts customers. You can create different kinds of ads, be it
Instagram is one of the most versatile and visual-first social media platforms, which businesses are leveraging to run social media campaigns. The success of ads on Instagram has been prominent in the past few years. Instagram
How do you know it’s bad advice when it comes to marketing? You don’t easily, not without research and blogs like this. As soon as the new technology and tools start rolling in, which shape the
Customer Relationship Management (CRM) tools are one of the most prominent tools through which companies handle and enhance customer interactions. They are one of the vital means through which a company supports the entire customer life
In 2025, companies all over the United States are pondering a major question: Do we trust artificial intelligence (AI) to create our content, or do we use human copywriters? With AI tools getting wiser and quicker,
What do you understand by emotional design when it comes to creating thoughtful and meaningful advertisements? Emotional design is the aspect of storytelling where you can touch a nerve in customers’ minds through your creativity in
Tier two and tier three cities are presenting a wide opportunity for performance marketing companies to acquire new customers and reach a potentially growing market. The growth of digital transformation in tier-2 and tier-3 cities is
Google Ads remains one of the major platforms, offering a wide reach to the audience. Pay-per-click (PPC) advertisements create immediate business opportunities by driving more traffic and conversions. However, how you run ads using PPC is
Every business aims to grow and acquire more customers over time to meet its organisational goals and fulfil its objectives of becoming better than its competitors. But can every business handle 10X growth? What do you
Without a clear steering wheel, your marketing strategy will not make it to its final destination. It is as same as project planning, event planning, etc. You need a clear, measurable plan and objectives so that
Many digital marketing companies struggle to make their ad creative stick. Your ad creative will reach the target audience according to your targeting strategy, but how you make it stick with the audience and get conversions
Before we begin understanding why the marketing-first approach is important as opposed to the service-first approach, you need to ask yourself – Which one of these do you follow in your business? Do you prioritise marketing
What do the successful ad campaigns look like? The landscape of marketing has changed so much in the past 2-3 years. You must have noticed that now that you open Instagram, after scrolling through 2 or
