How your brand leverages LinkedIn to reach potential buyers, collaborators and industry experts is one of the factors that lead to better engagement and conversions. LinkedIn is where people come to connect with industry-specific people and build a strong network. Every social media platform serves a specific purpose. On one hand, where social media users on Instagram mainly comprise Gen Z and Millennials, LinkedIn has over 300 million active users every month. It sure is a lesser number than Instagram’s 2 billion active users every month, but the number of professionals and industry experts you can reach at LinkedIn is far greater than what you will find on other platforms. Hence, it’s an opportunity-rich platform that you should adopt and use various forms of advertisements to reach B2B customers. Let’s explore how LinkedIn carousel posts can improve B2B engagement for your brand and overall sales.
Tips to Make Engaging Carousel Posts for LinkedIn to Boost Engagement
For B2B engagement, carousel posts are a great way to drive traffic, as users see them more than they see single posts. LinkedIn carousel lets you deliver professional storytelling where you can explain the complex B2B processes and concepts in a guided manner. You can attract potential clients to the carousel posts using a mini sales funnel, beginning from awareness to consideration.
The carousel posts are increasing rapidly on the LinkedIn platform, which is more because the LinkedIn algorithm favours them greatly, which leads to better organic reach. However, you need a robust carousel strategy for your LinkedIn portfolio, where you should first define your objectives. If your goal is to attract potential investors and suppliers to your brand page, you should develop creatives that serve this sole purpose. In addition to this, you should look into your target market and plan the content calendar accordingly, which can help you reach a white range of B2B experts.
- Personalise the Content in Carousel According to Sales Funnel: You should segregate the content according to the sales funnel stages. As per this, in the first stage of the sales funnel, you should share content that serves the sole purpose of “Awareness”. Making B2B clients aware of your services and products is what you need at first.
- Right Targeting and Optimum Conversion: By targeting the core audience for your business, you will be able to witness a higher probability of conversions. You should look into the audience insights available on LinkedIn when informing the carousel content. You can analyse the engagement behaviour, industry and job titles of individuals when setting your target strategy on LinkedIn. If you want to highlight the campaign performance and brand visibility, your advertising campaign should target fellow marketers and advertisers in the industry. If your focus is cost efficiency and return on investment, your focus should be on targeting investors and customers who might be interested in your brand.
- A/B Testing for Carousels: The next stage is testing and seeing which version fits best with the audience. You should make different copies of a single post because posting a carousel and hoping it turns out to be good is not a very strong strategy. Even more so, it will waste your time and efforts in a campaign that isn’t pre-tested and verified, which should have been the case from the start. Hence, conducting experiments on your carousel post can really help you understand what your audience really wants and which post they can resonate the most with.
- A Strong Hook and Storytelling: Your carousel posts need to be as effective as your product is. You should focus on creating a strong hook that can catch the viewer’s attention in just seconds. In addition, you should create an engaging post which leverages strong storytelling. Storytelling enables viewers to resonate with the idea and the product itself. They should be able to understand what unique proposition you are offering through your products and how you differentiate yourself from the competition.
To Sum Up
The top digital marketing agencies like VerveOnlineMarketing use tools like Figma, HootSuite, Canva, etc, to create carousels and streamline overall workflow. Our designers are well-versed in creating quote-based carousels, data-driven carousels and educational carousels, which will help your brand stand out from the competitors and drive more engagement to your portfolio. The data-driven carousels not only spark conversation but also build credibility among your target audience. If your brand struggles with constant competitive pressure and needs to stand out in a saturated market, you should consider leveraging the services of VerveOnlineMarketing, a leading performance marketing and digital marketing firm in India.
