According to the latest study by Meta, it was discovered that over 90% Indians prefer Instagram reels over any other video platform, which also includes YouTube Shorts. So when Instagram is on the boom, brands are taking complete advantage of it. More than a social media platform, people also consider it for running and promoting their business operations. Brands are jumping quickly on the bandwagon of Instagram reels to catch their target audience’s attention in just seconds.
FOMO is the psychology of ‘fear of missing out’, which advantages most creators and businesses in getting views and creating a sense of urgency. How brands use this psychological feature of social media platforms depends on them, but one thing is for sure: FOMO drives visitors to turn into customers, but it is only possible when businesses leverage FOMO effectively. So let’s dive into the blog to see how brands to crack the attention span and hook them in video ads on Instagram.
How Brands Create FOMO with Instagram Reels: Tips for Business Growth
#1: Run Time Sensitive Offers
Brands run time-sensitive reels which provide details of limited-time deals and offers. By creating promotional reels that trigger FOMO in the audience, brands can reach a wide range of customers through Instagram. You can provide flash deals, limited-time sales, and exclusive ‘today-only’ offers for customers that drive them to click on the action button.
#2: Use FOMO: Connect with customers to grow your business on Instagram
Instagram reels are a great medium for brands to reach their potential customers and drive conversion growth. Many businesses today choose Instagram to conduct their business operations. They are selling through Instagram, handling customer queries, engaging with visitors in the comments section and doing much more that benefits their business directly or indirectly.
In general, you can create culturally relevant videos to post on Instagram that prioritise content. This platform lets everyone use relevant hashtags, trending audios and templates that have the power to hook the audience and grab their attention in just seconds.
#3: Create and Share Social Proof
User-generated content today is the most authentic form of marketing brands can leverage to drive more conversions. Instagram lets brands reshare user-generated content in the form of reels, posts and videos that have the potential to go viral, be used in advertising and build a campaign around it. When others see genuine customers engaging with the product or enjoying a particular service, they also want to become a part of the community.
Bottom Line?
When so many brands are already benefiting from platforms like Instagram to reach their potential audience, why are you lagging? Do you know what makes their social media game so strong? The secret behind is top performance marketing firms. VerveOnlineMarketing is a leading performance marketing and SEO agency in Florida, helping brands stand out from competitors in a global market. So create reels, shorts and any form of video marketing content with the potential to grab customers’ attention and drive conversion growth. Our skilled and experienced marketers will help you get there. So reach out now!
