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When we opened social media platforms a few years ago, digital ads felt like chaos and noise. Users found the products in their Instagram feeds they hadn’t even searched for. If you ever read a blog on Google, you certainly saw a surge of ads
Artificial intelligence is a new era technology that’s making many marketing teams anxious all over the world. But the reality of AI is far more empowering. AI is not replacing marketers, but instead, it’s bringing revolution in the way they think, analyse and execute strategies.
In 2025, brands are choosing engagement like shares, comments and saves, but in the process of creating viral content and trending on social media, they forget one simple truth – “Engagement Does Not Mean Loyalty”. The customers interacting with your posts or reels on social
