Today or tomorrow, AI, which stands for Artificial Intelligence, will replace the Search engines. More and more users are skipping past websites and getting direct answers from search engines themselves, thanks to tools like Google’s SGE and ChatGPT. It’s faster, easier, and often feels like chatting with a helpful assistant.
Most of the AI search engines are designed to highlight high-quality website links, giving publishers a better chance to drive traffic and monetise content.
However, if you’re still relying only on traditional SEO strategies focused on Google Search, you may miss these opportunities and fall behind. The game is shifting toward AI-powered search, and to stay relevant, your website needs to evolve with it.
In this article, we’ll walk you through practical strategies to help your content get noticed by AI tools like Google’s SGE and ChatGPT. Stay with us, not just to survive, but to survive in the AI Search era.
What are Google’s SGE and ChatGPT Answers?
The way people were getting the answers to their queries has changed, and now people are getting a clear, helpful answer right away, without needing to click through a bunch of websites. It all became popular with AI’s involvement in search engines. And two popular platforms are:
1. Google’s SGE (Search Generative Experience)
Google Search Generative Experience (SGE) or AI Overview is a modern version of Google Search. Instead of just showing you a list of links, it uses AI to summarise the best answers from across the web and presents them right at the top of your search results. It’s like having a smart assistant that reads everything for you and gives you the highlights.
For example, if you search “best indoor plants for low light,” SGE might show you a short list of top plants, why they’re great, and even tips on how to care for them, all pulled from trusted sources. It’s designed to save time, simplify complex topics, and make search feel more like a conversation.
2. ChatGPT Answers
ChatGPT Answers is more like chatting with an answering machine. You ask a question, and it gives you a custom-written response based on everything it’s learned. It doesn’t just pull from one website; it generates a fresh answer using patterns from a huge amount of information.
For example, if you asked ChatGPT, “How do I start a blog?” it might walk you through the steps, suggest platforms, and even help you brainstorm blog names, all in one go.
There are many more, but these two are popular among them. Both tools are changing the way people find and engage with information. And for website owners, this means it’s time to rethink how content in SEO is written and structured, because the AI era of search has already arrived.
Strategies to Optimise Your Website for AI Search (SGE and ChatGPT)
Here are some strategies to optimise your website for AI Search
1. Start with Solid SEO Foundations
Traditional SEO isn’t going anywhere; it’s just evolving. Make sure your site has:
- Clear keyword targeting: Just like old days, pick relevant keywords along with some long-tail keywords, and relative keywords, and include them in your content organically. While doing that, take care of keyword density and distribution as well.
- Fast loading speeds: People don’t like slow-loading pages, not just people, but AI and algorithms also don’t like slow-loading pages. So, improve the page loading speed.
- Mobile-friendly design: With mobile users dominating traffic, your site must adapt to every screen. Use responsive layouts, easy-to-tap buttons, and avoid intrusive popups. A smooth mobile experience isn’t optional; it’s expected.
- Clean internal linking: Make your content easier to navigate by guiding users (and crawlers) with clear, contextual internal links. Avoid clutter, ensure each link adds value, and create a logical path through your website.
- Descriptive meta titles and tags: Think of your meta tags as invitations. Write compelling, keyword-rich titles and descriptions that reflect the content and encourage clicks. They’re your first impression in search results, make it count.
These basics still matter, especially because AI tools often pull information from well-optimised pages.
2. Create and Publish Content Smartly
AI-generated responses prioritise content that’s clear, helpful, and human-sounding. Use a conversational tone, answer common questions, and avoid jargon. Keep is beginner-friendly. While creating content, take care of the following things:
a. Structure Content for AI Summarisation
Create a good format and distribute the content smartly:
- Use headings (H2, H3) to organize ideas
- Include bullet points and numbered lists
- Add FAQs and “People Also Ask” style sections
This makes it easier for AI to extract and summarise your content accurately.
b. Focus on Search Intent
Understand what users are really looking for. Are they researching? Comparing? Ready to buy? Tailor your content to match that intent, and you’ll be more likely to show up in AI Search results or AI-generated responses.
c. Demonstrate E-E-A-T
Google Search Engine, as well as AI search tools, loves content that shows:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
Add E-E-A-T details like author bios, cite credible sources, and keep your content up to date to build trust with both users and AI.
d. Your Content should go beyond the Basics
Platforms like ChatGPT are great at answering simple questions, but they include more than just answers. So your content should:
- Offer unique insights or opinions
- Include case studies or real-life examples
- Dive deeper into niche topics
This makes your content copy more valuable and less likely to be replaced by a generic AI answer.
e. Diversify Your Content Formats
AI pulls from more than just blog posts. Include:
- Videos (transcripts)
- Infographics
- Podcasts
- Visual guides
This not only boosts engagement but also increases your visibility across different AI platforms.
f. Optimize for Conversational Queries
People are searching more like they talk. Use natural language and long-tail keywords like:
- “What’s the best way to ________?”
- “How do I start _______?”
- “Tips for beginners in _______”
It will align your content with how AI interprets and responds to queries.
g. Keep it up-to-date
Both Search Engines and AI tools prioritise up-to-date information. So, make sure to regularly update your top-performing pages and prune outdated content to stay relevant.
3. Take care of Technical SEO
There are some technical things that you need to take care of; major ones are listed below:
a. Use Schema Markup
Structured data like FAQ, How-To, and Article schema helps crawlers of search engines and AI platforms understand your content better. It’s a behind-the-scenes boost that can increase your chances of being featured in AI summaries.
b. Make your Website Visible to AI tools
When AI tools were new, people, especially SEO teams and website owners have blocked their crawlers with robots.txt, make sure this is not the case on your website. Make it clearly accessible to AI tools.
Conclusion
This is how you should optimise your website for Google’s SGE, ChatGPT Answers, and other AI tools. With time, these strategies will be updated, and there might be more steps. But for now, you should do all these and make sure that your website’s public pages are accessible to AI tools.
If you need further help and guidance or performance marketing services, you should contact us at VerveOnlineMarketing. We have experts in content and performance marketing, and they will make sure that your website gets the best results. So, what are you waiting for? Contact VerveOnlineMarketing now!
Frequently asked questions
Here are some questions people are asking our digital marketing experts:
1. What is ChatGPT Optimisation?
ChatGPT optimisation is also known as Generative Engine Optimisation (GEO), and AI Search Optimisation is the method of crafting text content designed to be discovered and quoted by AI platforms like ChatGPT, Google’s Search Generative Experience (SGE), and Perplexity. Unlike traditional SEO, where the aim is to rank on the first page of search results, the focus here is on becoming the authoritative source that AI systems cite when answering user queries. Which will ultimately boost website traffic.
2. Why is AI Search optimisation crucial now?
Most of the AI Answering platforms mention high-quality website links, giving publishers a better chance to drive traffic to their website. So, if you want more traffic in this AI Search era, you need to optimise your website now!
3. Will AI Search replace Google Search?
Both have their own benefits, and while AI search may not fully replace Google search, it will co-exist with Google search.
4. Is it worth optimising for ChatGPT?
ChatGPT is the most popular AI platform that is making its mark in our daily lives. More than 300 million people use ChatGPT every week, so it’s here to stay forever. Also, it’s better to optimise your website before it’s too late.
5. How does AI search work?
AI search platforms pull data from web indexes, websites, forum threads, reviews, stats, structured content with clear answers, transcripts, and documents available online. To appear in the AI search response, your content needs to be crawlable, credible, structured, and comprehensive. If your content and website and content have all these, your website will appear in the AI responses.
