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In this blog, we’ll just dive right into explaining ‘Storytelling in Indian brands’. Suppose you open a cafe right around the corner of the busiest street. There are about 20 cafes in the same lane serving a mix of Indian and Western food. All of
Marketing earlier was limited to skilled professionals and marketers in this industry, but after AI, things changed completely. The automated marketing tools now have AI integration, allowing even non-marketers to understand what it means. The metrics and key performance indicators available on marketing tools could
Brands are so focused on making every social campaign perfect that they lose sight of what’s important for the long-term. In any realm, authenticity beats aesthetics. Customers are not looking for a perfectly manicured campaign; they are looking for products and services that solve their
