Instagram is one of the most versatile and visual-first social media platforms, which businesses are leveraging to run social media campaigns. The success of ads on Instagram has been prominent in the past few years. Instagram
Customer Relationship Management (CRM) tools are one of the most prominent tools through which companies handle and enhance customer interactions. They are one of the vital means through which a company supports the entire customer life
What do you understand by emotional design when it comes to creating thoughtful and meaningful advertisements? Emotional design is the aspect of storytelling where you can touch a nerve in customers’ minds through your creativity in
Tier two and tier three cities are presenting a wide opportunity for performance marketing companies to acquire new customers and reach a potentially growing market. The growth of digital transformation in tier-2 and tier-3 cities is
Google Ads remains one of the major platforms, offering a wide reach to the audience. Pay-per-click (PPC) advertisements create immediate business opportunities by driving more traffic and conversions. However, how you run ads using PPC is
Every business aims to grow and acquire more customers over time to meet its organisational goals and fulfil its objectives of becoming better than its competitors. But can every business handle 10X growth? What do you
Many digital marketing companies struggle to make their ad creative stick. Your ad creative will reach the target audience according to your targeting strategy, but how you make it stick with the audience and get conversions
Many digital marketing companies have no idea about what they need to consider to scale their Google Ads. All they have is a creative, a brand message and some budget to push their products to customers
Among many use cases of ChatGPT, did you know its most prominent use is in creating ad creatives? ChatGPT is a widely popular application area of artificial intelligence (AI) that is a large language model (LLM).
Do you agree that advertising in 2025 has changed so much that we don’t even remember what advertising looked like 10 years before? There are significant changes in meta advertising as well, which isn’t what it
Advertisements have two most iconic aspects that make them work – Appeal and Persuasion. Some advertisements are so appealing that they create the fear of missing out in customers. Appealing ads drive customers to purchase, while
In a world where the attention span of people is shrinking fast, how do you grab attention in just 3 seconds? Every digital marketing company and brand brainstorm tactics to grab users’ attention. Some diversify their
First and foremost, do you understand what a sales funnel is? A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales
One of the biggest challenges digital marketing companies face is generating leads, but not getting enough conversions. Finding leads is a challenging task in itself, but converting them to potential customers requires a well-planned strategy. Your
In marketing, we have something called a “Hook”. What do you understand by it? Hooks are not only a fancy opener for a marketing campaign or a video. It is a carefully curated message that marketers
First and foremost, do you understand what a sales funnel is? A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales
At some point, every business needs paid advertising to attract a larger audience. Paid ads are a medium through which businesses can improve their brand visibility. But often, brands get stuck as they don’t know when
By performance copywriting, we mean conversion copywriting. Consider it like your digital salesperson. Conversion copywriting is a strategic message you craft for your audience. They are appealing with the capability to hook viewers and transform them
