In today’s evolving digital world, brands are also evolving and coming up with new marketing strategies. Building a brand isn’t just about being visible but also about being impactful, because for a bran,d every click, every
Performance Marketing is all about using tools that can provide real-time data results to measure the performance of a campaign. The unique aspect of performance marketing in comparison with digital marketing is its ability to deliver
According to the latest study by Meta, it was discovered that over 90% Indians prefer Instagram reels over any other video platform, which also includes YouTube Shorts. So when Instagram is on the boom, brands are
Are you planning a solid funnel that can actually sell homes for your real estate clients as a Performance Marketing Company in India? Are you a real estate company to can invest in a campaign that
In a world of catching attention within 3 seconds, many brands feel intimidated by the growing competitiveness in the marketplace. Such instances require brands to adopt a data-driven and measurable approach towards marketing to reach their
Steps cannot be rocket science because strategising and execution are the two major things which every Performance Marketing Agency might do. The point is how efficiently you align your strategies and execution process for the best
The holiday season is every retailer’s wonderland as the shoppers become ready to spend on festive shopping. The spotlight on brands is brighter than ever as they create exciting offers and provide discounts that lead to
They say ChatGPT is taking over jobs, which may not be necessarily true when it comes to marketing. ChatGPT in the fields like marketing is a boon to transform your ideas into something truly creative that
Many businesses need to understand the importance of advertising and marketing so that they can have an enhanced reach to their customers. One such advertising model is pay-per-click (PPC), which is when brands pay the websites
Which brands are winning in 2025? No, you don’t have to think of big names; you just have to think of the most viral ad campaign that you remember. It can be a small brand, a
YouTube is one of the most powerful and popular platforms for advertising. Having more than 2.7 billion users who are active on the platform, YouTube is generating over $40 billion in its ad revenue, which makes
Influencer whitelisting allows brands to run paid ads using the influencer’s account handle. Unlike influencer marketing, where creators upload posts related to the brand, in influencer whitelisting, brands are hitting the publish button. By boosting posts
Instagram is one of the most versatile and visual-first social media platforms, which businesses are leveraging to run social media campaigns. The success of ads on Instagram has been prominent in the past few years. Instagram
Customer Relationship Management (CRM) tools are one of the most prominent tools through which companies handle and enhance customer interactions. They are one of the vital means through which a company supports the entire customer life
What do you understand by emotional design when it comes to creating thoughtful and meaningful advertisements? Emotional design is the aspect of storytelling where you can touch a nerve in customers’ minds through your creativity in
Tier two and tier three cities are presenting a wide opportunity for performance marketing companies to acquire new customers and reach a potentially growing market. The growth of digital transformation in tier-2 and tier-3 cities is
Google Ads remains one of the major platforms, offering a wide reach to the audience. Pay-per-click (PPC) advertisements create immediate business opportunities by driving more traffic and conversions. However, how you run ads using PPC is
Every business aims to grow and acquire more customers over time to meet its organisational goals and fulfil its objectives of becoming better than its competitors. But can every business handle 10X growth? What do you
