In marketing, we have something called a “Hook”. What do you understand by it? Hooks are not only a fancy opener for a marketing campaign or a video. It is a carefully curated message that marketers
First and foremost, do you understand what a sales funnel is? A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales
At some point, every business needs paid advertising to attract a larger audience. Paid ads are a medium through which businesses can improve their brand visibility. But often, brands get stuck as they don’t know when
By performance copywriting, we mean conversion copywriting. Consider it like your digital salesperson. Conversion copywriting is a strategic message you craft for your audience. They are appealing with the capability to hook viewers and transform them
A good brand story doesn’t require a massive production budget or celebrities. All you need is a clear message. Some empathy and the ability to sound human, not a machine. When it comes to storytelling advertisements,
A landing page is where you redirect your customers from a marketing campaign. A landing page is a distinct standalone webpage that includes critical elements like CTA, clear marketing copy, primary form, clear messages, secondary CTAs
Performance Max Campaigns are the next big thing in PPC (Pay-per-click). Performance Max campaigns are the goal-based campaigns launched by Google whose focus is on maximising your ad’s performance. It uses artificial intelligence and machine learning
Ever seen a business that isn’t doing any kind of marketing and yet their sales are off the roof? It’s rarely possible. Marketing is a boon for every industry, no matter the size and scale of
Have you ever heard the story of a rabbit and a tortoise? That’s performance marketing and growth marketing for you. Growth marketing is a slow and steady process that leads to long-term, sustainable business growth. Performance
Are you chasing vanity metrics like views, likes, and comments on your ads and social campaigns that don’t actually lead to conversion? Vanity metrics do not provide anything meaningful in return, such as leads and conversions.
Are you investing a lot in designing ad creatives that do not offer any value to your brand? Brands design creatives for social media highlighting their product features, benefits, their value-adding services, offers, discounts and whatnot.
In recent years, especially since the pandemic, we’ve seen a massive boom in digital marketing. As more consumers move online, businesses must adopt robust digital strategies to stay ahead. The best part? Digital marketing offers everything
Vanity metrics are just numbers; they don’t offer you any real value. If you are in business and you think of converting the views and followers on your account into leads, it will not happen. Vanity
Suppose a customer lands on your website, saves the product to the cart and leaves. Alternatively, suppose a customer interacted with your ad on social media but did not complete any desired action. You can learn
Every brand aims to secure a stable position in the competitive market. However, staying on top consistently is not easy. Brands often invest heavily in organic and paid marketing strategies, but if those efforts don’t reach
Performance marketing is an umbrella of different marketing channels that focus on providing your business with instant growth and visibility. In 2025, customers are aware of what they want and what they don’t. To meet their
If throwing money around could buy you customers, only rich businesses would become richer. You need to ask yourself – Am I pouring a lot of money into paid ad campaigns and not seeing results? I
Are you struggling with your conversion rate? It’s 2025, and the dynamics of marketing have changed so much over the past few years. It’s not typical for any brand to just assume that customers will like
