The question is, Are keywords still important today? The answer cannot be simple yes or no. Keywords can range from single words to complex phrases. They are still a crucial part of shaping website content to
In 2023, SEO and content marketing evolved, all thanks to thanks to the introduction of AI content and numerous Google updates to improve the quality of SERP results. As we enter 2024, we expect deeper involvement
Performance Marketing is the most commonly adopted approach by every ecommerce player or startup in the current market. It involves the use of paid ads, social media ads as well as search engine optimization to deliver
SEO is a mix of tools and approaches that can help you optimize your website or content to match the search engine algorithms. In the process, you need to identify and work on approaches that can
Every brand wants to achieve a stable position for them in the market. It is really hard for the brands to remain in the top position forever. The brand practices high-end generic and paid marketing practices
A common term that can be heard when talking about performance marketing is Lead generation. Performance marketers guarantee that the campaigns will deliver authentic and reliable leads. But as a client, a question that might come
Performance marketers are required to be focused on adopting approaches that can contribute towards better marketing results. Such marketing results are measured based on the number of visitors on the platform, the revenue generated over the
Performance Marketing is full of surprises with unique and creative elements at every stage of marketing. Similar to a product/service supply chain, Performance Marketing is all about precise planning and execution. Even the smallest of the
SEO or Search Engine Optimization is an important aspect to be focused on if you have a brand website or looking to target organic traffic. But unlike other performance marketing tools, SEO is not just about
Search Engine Optimization is all about optimizing your content and website to suit the search engine algorithms. Such an alignment with the search engine algorithms is important so that your website/webpage can rank better and ahead
Let’s dive into the pity observations of digital marketing statistics of 2023-24, worth for your business elevation and revenues. On an impressive note, let’s know that Google is top dominating the search engine. SEO drives most
Do you ever think to improve the performance of your brand? If so, you should focus on how to monitor it consistently. Benchmarking is the process where the brands know the best measures through which they
Before getting into content marketing and its detailed description, we must know that change is the only constant in the marketing field. Marketing trends change rapidly and if you do not catch up with these changes
Are you looking to reach existing or new customers for your ecommerce business? Connect with them on Facebook and build a long-lasting relationship. Millions of customers are present on Facebook (Meta) platform for inspiring products they
You must have interacted with Performance Marketers and they have highlighted the use of display ads, native ads, and video ads for better reach. Every ad type has significance in performance marketing and can deliver an
You must have read about the trend of performance marketing and its growing demand. But the question that arises here is “Why performance marketing is amidst all the trends? Why brands are after it? What is
A luxury brand can be defined as a brand that is more aware of its quality. In short, it can be categorized as a high-quality and high-priced brand. Generally, luxury brands are present in retail, automotive,
A brand is not only about introducing products and setting up a website but also needs you to adopt approaches that can help promote your brand. Hence, it is important to work on approaches that can
