PPC (Pay per click) ads are the newest and most effective way of advertising, enabling brands to reach thousands of potential customers every day. With artificial intelligence playing a crucial role in advertising and marketing, it
In today’s fast-moving digital landscape, attention spans are shorter than ever, and consumers scroll through content at lightning speed. Performance marketing thrives on measurable results clicks, conversions, leads—but how do you capture attention in a few
The growing AI prominence in the social media landscape is only changing the creative path for us. It means that AI optimises your workflows, streamlines automated tasks and creates content that’s highly engaging and attention-grabbing. Using
In the fast-paced world of digital advertising, pay-per-click (PPC) campaigns are essential for driving targeted traffic and boosting ROI. However, managing multiple campaigns across platforms like Google Ads, Microsoft Ads, and social media can be time-consuming
They say ChatGPT is taking over jobs, which may not be necessarily true when it comes to marketing. ChatGPT in the fields like marketing is a boon to transform your ideas into something truly creative that
A robust SEO strategy is going to take your brand forward, but SEO is not an overnight process, and you must have the patience for the long haul. SEO content calendar helps you plan through your
The category pages on an e-commerce website are the bridge between discovering products and purchase. SEO for the category pages helps business owners rank their website on the search engine results page. SERP itself feels like
Many businesses need to understand the importance of advertising and marketing so that they can have an enhanced reach to their customers. One such advertising model is pay-per-click (PPC), which is when brands pay the websites
How your brand leverages LinkedIn to reach potential buyers, collaborators and industry experts is one of the factors that lead to better engagement and conversions. LinkedIn is where people come to connect with industry-specific people and
Facebook has become a brilliant tool for companies to target their audiences more sophistically and brilliantly. On the Facebook platform, the number of user interactions made in a day is 1.9 billion already. That would be
The marketing team faces the challenge when it comes to placing the messages and offers in front of the target audiences. The marketers do need to ensure that their messages are present all across the channels
Customers often abandon their cart and hop to various other websites to look for similar items. In the end, they may leave the cart completely abandoned without even noticing. Being in an e-commerce business, you should
There shouldn’t be an ‘and-or’ situation when it comes to choosing SMO and paid social marketing. Both social media optimisation (SMO) and paid social are important when it comes to brand marketing. Brands trying to reach
Which brands are winning in 2025? No, you don’t have to think of big names; you just have to think of the most viral ad campaign that you remember. It can be a small brand, a
YouTube is one of the most powerful and popular platforms for advertising. Having more than 2.7 billion users who are active on the platform, YouTube is generating over $40 billion in its ad revenue, which makes
In this digital world, ads are no longer just to catch the clever tagline or just beautifying the short video. It’s all about capturing the attention in real time, it’s about adapting the user’s behaviour, and
Influencer whitelisting allows brands to run paid ads using the influencer’s account handle. Unlike influencer marketing, where creators upload posts related to the brand, in influencer whitelisting, brands are hitting the publish button. By boosting posts
It’s not the free giveaways, offers and rewards that steal the spotlight in ads; it’s your compelling hook, value-driven messaging and overall product presentation that attracts customers. You can create different kinds of ads, be it
