AI is not far behind in the field of marketing. Did you know that over 90% marketers use AI to optimise content, brainstorm content ideas, automate tasks and devise social media strategy? AI is bridging the
Do you agree that advertising in 2025 has changed so much that we don’t even remember what advertising looked like 10 years before? There are significant changes in meta advertising as well, which isn’t what it
Advertisements have two most iconic aspects that make them work – Appeal and Persuasion. Some advertisements are so appealing that they create the fear of missing out in customers. Appealing ads drive customers to purchase, while
In a world where the attention span of people is shrinking fast, how do you grab attention in just 3 seconds? Every digital marketing company and brand brainstorm tactics to grab users’ attention. Some diversify their
First and foremost, do you understand what a sales funnel is? A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales
One of the biggest challenges digital marketing companies face is generating leads, but not getting enough conversions. Finding leads is a challenging task in itself, but converting them to potential customers requires a well-planned strategy. Your
In marketing, we have something called a “Hook”. What do you understand by it? Hooks are not only a fancy opener for a marketing campaign or a video. It is a carefully curated message that marketers
First and foremost, do you understand what a sales funnel is? A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales
At some point, every business needs paid advertising to attract a larger audience. Paid ads are a medium through which businesses can improve their brand visibility. But often, brands get stuck as they don’t know when
By performance copywriting, we mean conversion copywriting. Consider it like your digital salesperson. Conversion copywriting is a strategic message you craft for your audience. They are appealing with the capability to hook viewers and transform them
A good brand story doesn’t require a massive production budget or celebrities. All you need is a clear message. Some empathy and the ability to sound human, not a machine. When it comes to storytelling advertisements,
A landing page is where you redirect your customers from a marketing campaign. A landing page is a distinct standalone webpage that includes critical elements like CTA, clear marketing copy, primary form, clear messages, secondary CTAs
Performance Max Campaigns are the next big thing in PPC (Pay-per-click). Performance Max campaigns are the goal-based campaigns launched by Google whose focus is on maximising your ad’s performance. It uses artificial intelligence and machine learning
Ever seen a business that isn’t doing any kind of marketing and yet their sales are off the roof? It’s rarely possible. Marketing is a boon for every industry, no matter the size and scale of
Have you ever heard the story of a rabbit and a tortoise? That’s performance marketing and growth marketing for you. Growth marketing is a slow and steady process that leads to long-term, sustainable business growth. Performance
Are you chasing vanity metrics like views, likes, and comments on your ads and social campaigns that don’t actually lead to conversion? Vanity metrics do not provide anything meaningful in return, such as leads and conversions.
Are you investing a lot in designing ad creatives that do not offer any value to your brand? Brands design creatives for social media highlighting their product features, benefits, their value-adding services, offers, discounts and whatnot.
In recent years, especially since the pandemic, we’ve seen a massive boom in digital marketing. As more consumers move online, businesses must adopt robust digital strategies to stay ahead. The best part? Digital marketing offers everything
