So powerful and prowess is the LinkedIn platform! It is the right choice for brands to retain their visibility to their potential audiences. And why not, since the platform has a vast user presence of over 500 million which gives a great opportunity to the brands to meet with the ideal audiences. LinkedIn advertising came into existence in 2008 and after that businesses won’t look back on giving their presence to larger audiences.
Thanks to the powerful tools used by LinkedIn to perform marketing. Such tools are defined with a set of parameters that analyze the user base crucially.
Google makes advertising easy and sustainable for brands. A range of ad formats are available for segmenting the audience’s interest on the platform. Why it is crucial for businesses to target their customer on different platforms with different ad formats? The answer is simply due to the availability of audiences on different platforms.
So let’s understand below how different ad formats are used to entice the audience to the platform.
What are the different types of ad formats?
Every platform consists of different types of ad formats but the major types of ad formats used by businesses are text-based, video, infographic, visual, shopping ads, and call-only ads. The ad that works best for the required group audience is based on its performance and the audience’s interest.
Suppose performance marketing is used to increase the visibility of the brand, then textual ad format is best to be used for marketing. Likewise, if advertising is used to increase sales then call-only ads and shopping ads are the best mediums.
However, the best advertising is used to identify the public interest and showcase ads that make them excited to buy.
- Textual Ads:
these ads are very simple and easy to absorb. The text used is breakable and attractive to take information from the user in the form of a survey or form-based. The textual ads are used in SMS to invite users intentionally to the platform.
For example; MyCircle used textual ads on the phone often to its users to keep connected with them. With the coupons and offers, the audiences get attracted to the deals incurred for the instant time.
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Display Ads:
it is the most versed type of ad which is used almost everywhere. The nature of these ads is also versatile. The top brands use display ads with influencers to promote their products on social media. It is the best possible way to reach the defined audiences in the time. Image ads and infographics are coming under display ads. The ads pop up on the page user is available based on the suggestions Google retrieved in his past history.
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Video Ads:
the most common category of ads used by YouTube. Based on the suggestion and user visit on the platform, video ads are displayed on the user’s active website. Google Analytics platform is so accurate in displaying relevant ads to the user only.
To make their journey more comfortable and convenient. This will help the brands to understand the user liking and give them the opportunity to know more about their brands. Streaming videos are a consistent source of targeting active viewers on the Youtube platform. With the definitive quality of content and visuals, the brand can perform an engaging customer experience for the user.
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Shopping Ads:
these are the most intentional forms of ad format. The brand uses these ads to define their parameters clearly on search engines. The customer relates their interest based on the products and their features. Shopping ads show every bit of information to the user which would help him in understanding the brand.
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Call-only Ads:
These ads are for user triggers on the calls. It is a type of promotional ad that is used to aware potential customers about the products and services of a brand. Such types of ads are placed on search engines like Google or Bing.
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Native Ads or Responsive Ads:
The ads are mostly found on websites and search engines are a form of native ads. These ads acquire an automatic place in any space and randomly display on the relevant website according to a category of user. Such ads are useful to impact greatly on the audience. It blends with the publisher’s website and displays ads in the form of textual visuals, or both.
Effective ad formats are not only crucial to the brands but also to the audiences. The above type of ad format understands where and what is demandable by the potential audiences. Today almost every company understands the power of advertising. But without the skilled professional, the hardships would vanish. Only a performance marketing agency can let you identify with the right matchable audiences and trigger them for conversion.
Final Thoughts!
In the era of advertising, every brand used to be successful and hit the audience podium in seconds. But this can’t be possible without an effective performance marketing company. Only the experts in PPC or paid marketing understand how important relevant advertising is. In Verve Online Marketing, PPC marketers perform crucial brand awareness and conversion via advertising. The practices used by the marketers are remarkable and client satisfaction.
