Customers often abandon their cart and hop to various other websites to look for similar items. In the end, they may leave the cart completely abandoned without even noticing. Being in an e-commerce business, you should learn that every potential prospect on your website can be turned into a paying customer. This is where abandoned cart emails are one of the most effective techniques which you should adopt for your business so that you can reach the potential customers who didn’t complete their purchase earlier. The abandoned cart emails remind users to return and complete their purchase process. It’s a form of retargeting where you can pick up where customers left off, instead of building a sales funnel from scratch.
In this blog, we will see how you can customise the abandoned cart email so that they do not seem and sound machine-like, but rather intuitive and personalised to every user. Let’s dive into the blog now.
How to Make Abandoned Cart Emails Sound More Human?
Role of Timing
Timing has a crucial role to play when it comes to sending abandoned cart emails to customers. If you are sending the emails right after they have abandoned their cart, you have fewer chances to make a conversion. However, in about one hour, you will find that you have a higher chance of increasing the conversion rate. On the other hand, if you wait long enough, the results will degrade because customers will be less likely to complete their purchase so long after abandoning the cart.
Personalisation, Offers and Discounts
It’s important to personalise the abandoned cart emails for customers and offer them something they don’t expect. By enabling offers and providing a discount code for the abandoned products in the cart, you can lure the customers back to the website. Hence, you should keep a clear and direct subject line, such as “20% off on your Selected Products”, which will grab customers’ attention quickly, and they will be prompted to go to their cart directly through the email. It brings us to our next point of including relevant call-to-action buttons in the abandoned cart emails.
Relevant CTAs in Emails
You should include a clear and distinct action button (CTA) in the email through which you can drive customers directly to your website. Adding relevant CTA is important in the email because it improves accessibility and navigation for the users. Customers also have flexibility in choosing where they want to proceed next. You can encourage the customers to make their purchase with discounts and free shipping costs, which prompt them to make a decision and complete their shopping.
You Need a Compelling Email Copy
The abandoned cart emails offer a bonus opportunity to reach back to your customers and drive them to make a purchase. Hence, you need a great email copy which sounds more human and not generated through AI tools like ChatGPT. Think of it like an opportunity where you keep your best foot forward and create compelling marketing materials that speak directly to customers. You need an attention-grabbing subject line, good images, human-like language and a great copy overall, which is important to improve conversions through abandoned cart email.
Final Thoughts
E-commerce businesses have the opportunity to recover their lost sales by reiterating to the potential customers and reminding them of their abandoned cart on their website. You can leverage the services of top performance marketing companies in India, like VerveOnlineMarketing.
