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Earlier, SEO was about keywords, algorithms and rankings. The changing guidelines always affect the SEO strategy of companies as they compete in the race to rank first on Google by integrating (or rather – stuffing) keywords into the content to drive the most clicks. Now,
Brands are increasingly fighting for Millennials’ and Gen Z’s attention in this competitive marketplace, where being data-driven is no longer enough. The winning brands are now combining AI-powered insights with human empathy to capture viewers’ attention and keep them engaged. The competition in the industry
Since the introduction of AI and platforms like ChatGPT, agencies are turning their original voice into robotic punchlines that don’t connect and don’t drive results. AI in digital marketing is a boon when it’s correcting your phrases, giving alternative options to your original hooks and
