Having a slow-loading website for e-commerce businesses can be a huge loss for them. As website speed is really important to keep customers engaged on your website. Nowadays, user patience has decreased a lot, and with the increasing options at their fingertips, a slow-loading website can result in losing leads for your business. This blog is a guide for you to understand the importance of page speed, user experience, and SEO. You will also learn tips for improving the speed of an e-commerce website.
Why is Page Speed Important?
Websites that are faster make more money. As mentioned in the research, it is stated that 1 second delay in loading your website page can result in:
7% loss in conversion
16% decrease in customer satisfaction
11% fewer page views
Google has mentioned that an ideal load time for a webpage must be between 1 and 3 seconds. Site speed also affects user engagement and experience. Webpages with slow load times can cause frustration and can break immersion. In a study, Google mentioned that webpages with over 3-second load times are usually abandoned by mobile users. From an SEO standpoint, website speed is a major factor for ranking. If your site has a good load time, then the ranking will be good as well, and it will also deliver a good experience to the user as well.
How Page Speed Affects Conversion Rates?
Beyond UX, site load time also impacts SEO rankings. Google has now incorporated site speed as one of the major ranking factors. Sites that load faster can gain an SEO advantage.
Direct Impact on Google Rankings: Google started incorporating site speed as a ranking factor in 2010. Since then, site speed has always been a great factor that affects SEO ranking. Faster sites often outrank slower sites. Optimising the speed of your website can help in boosting SEO.
Metrics Such as Time to Interactive and LCP: Google looks at the page speed metrics like Time to Interactive and LCP. These are the measure that helps Google in recognising how quickly a page becomes responsive and the main content is rendered.
Mobile Optimisation is Critical: Google also keeps an eye out for the mobile site speed when determining rankings. It is mandatory to optimize the mobile speed as well for SEO.
Tips to Speed Up Web Page Load Time
Enable Compression: Focus on compressing the images, CSS/JS files, and other assets as well.
Optimize Images: To speed up the load time, you can resize the images or can use next-gen formats like WebP.
Minify Code: Remove unnecessary spaces from the code without altering the functionality.
Reduce Server Response Time: If you are using the low hosting plans, make sure to upgrade them for better experiences.
Fix Broken Links: If there are any broken links, images, or any other assets, find them and fix them.
Defer Offscreen Content: Focus on the content that users see first and defer the offscreen content, like the images in long feeds.
Replace Outdated Platforms and Plugins: Switch to modern platforms and plugins to speed your site up.
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