We’ll begin with a brief scenario of “viral trends” on social media that highlights what brands are doing vs what they should be doing.
A video posted by a random person catches the attention of millions of users. The next day, we see many brands copying and pasting the same strategy, audio and concept on different videos for various social media platforms. Brands hope to achieve the equivalent traction from viewers just like the original video got.
The problem here is not that brands are copying the existing themes and ideas; the problem is that such videos don’t get you conversions, they only get some eyeballs for a good 30 seconds. Brands get influenced by trends easily and make content that is already hyped on social media platforms.
Killing your brand’s authenticity does one thing – it never gets you real users. Real customers. The customers you should be running after with thoughtful and authentic content that carries your brand’s tone and voice. So, instead, how should your content look in a post-trend era? Let’s find out!
Not Running After Social Media Trends Should Be Your Step 1
The very first thing to consider is that viral trends are viral for a reason. Recreating existing content can get you only so far because it lacks authenticity. Such videos don’t deliver any brand value. Your own content holds the power to go viral if strategised well.
People visiting your social media profile and only finding re-created videos (that were once trending) will not understand what your brand is truly about. So stick to creating videos that are authentic and talk about your brand’s features, deliverables and services. Make them relatable by leveraging 3Hs (Hashtags, Humour & Heart) to offer relatability and drive people to like, comment and share your content.
Don’t Ignore Video Content and Engage with Users
The algorithms on social media push the content that attracts even non-followers. If people outside your following list interact with your content, it indicates that the content holds potential to go viral. But static posts are no longer a robust winning strategy; instead, you should use video content that can engage more people in a short period of time.
Social media algorithms are favouring short video content more than they favour static posts. So, use visual storytelling that resonates with your audience and captures their attention. Create short-form videos which are highly effective at capturing user attention and driving engagement. You don’t need a high-end production; you just need some regular behind-the-scenes, raw or user-generated content, which will be very effective in driving engagement from users.
Bottom Line
Top Performance Marketing Company in Miami, VerveOnlineMarketing, specialising in social media optimisation, search engine optimisation and digital marketing strategies which are tailored according to the specific brand needs.
Here, you will get a complete brand transformation because we don’t stick with strategies that are trending currently. Instead, we create tailored social media strategies and social media campaigns that truly deliver your brand’s value and services in an engaging way to create a long-term relationship with potential customers.
