In the world of social media, everything revolves around hashtags, humour and heart. Hashtags are the related key terms to your post that drive better discoverability on social media. Indian marketing has evolved immensely in the last decade. Everything is about relatability, connectivity and fostering loyalty.
Scrolling through the social media platform, you will find that brands are targeting a trend of blending 3Hs in marketing: Hashtags, Humour and Heart. These are the new marketing elements that drive business growth through social media. So, let’s discover what each one of them means and why brands shouldn’t ignore them.
1. Hashtags are Driving Discoverability
Hashtags are not only a buzzword, they are actual result drivers still because they enable people to discover your posts, reels and shorts on social media. They are the key drivers of visibility, category positioning, as well as trend participation. Brands are adopting a hashtag strategy through which they drive discoverability and reach a diverse audience that drives business growth. Hashtags are like micro campaigns in performance marketing, where each hashtag is an entry point into the sales funnel.
2. Humour: Connect with Emotions
Humour in memes and moment marketing is sparking conversations, debates and echoed laughter. It humanises your product and builds familiarity among the customers. Humour in marketing is the smartest form of marketing, which becomes a soft-selling tool. For instance, Zomato and Swiggy are widely popular food delivery brands in India, using humour at the centre of it. And more importantly, humour brings organic reach and drives traffic, which will take your marketing efforts to the next level.
3. Heart: The Human Touch in Words
Humour is not enough to build brand loyalty. Customers today want to buy from brands that show empathy, intent and values. If your words show human emotions and drive customers emotionally, congratulations, you are successful in emotional storytelling. Your campaigns should be able to create deep emotional connections. Performance marketing is a data-driven strategy that gives you quick results, but an emotional connection is how you will get more impressions and see the impact.
Bottom Line
Bringing a balance between all three is a sweet spot you should aim for. Having worked for over 100+ brands, VerveOnlineMarketing, a renowned digital marketing agency in Jaipur, India, has established a strong presence and relationships across industries. We help launch campaigns that drive strong ROAS, long-term brand visibility and immediate conversions with the blend of hashtags, humour and heart.
