In the world of likes, shares, subscribers, follows, unfollows, reels, and user engagement, getting swayed by its bling is not uncommon. Moreover, brands use this social media trend wave to their advantage to gain customer traction and build a customer base.
There will hardly be a business that isn’t on social media these days, not counting the businesses in tier-3 cities and small towns. However, excluding them altogether is unfair because many small business owners have now realised the importance of social media in gaining new customers and building business authority.
As you already know, the potential of short form videos is rising immensely because they hold the power to capture customers’ attention and keep them hooked till the very end, as opposed to long form videos, long articles and blogs about your service and products. So let’s understand the potential of social media shorts and reels and the way they boost business visibility and drive growth.
Significance of Short Form Videos and Reels for Businesses in India
Short-form videos are not only a source of entertainment anymore. According to a study highlighted by the Economic Times, over 97% of users in India watch short-form videos on Instagram and YouTube at least once a day. The reel culture in India is delivering real business impact by shaping culture and driving massive engagement.
Businesses are innovating their products and services with AI, while social media platforms help them reach millions of users in just a short span of time. So what you need is an engaging reel that conveys the idea of your business, its services and products to the customers in the most creative way.
Our social media specialists at VerveOnlineMarketing, a leading digital marketing company in Jaipur, have something to add:
- Don’t get us wrong, being creative does not mean you need fancy camera equipment and background setups to deliver the content. Instead, focus on delivering authenticity. Create reels that connect with the audience because they are value-driven.
- Keep it real and keep it focused on your values and unique selling point (how you want to be known, highlight your products and services).
- Tell your customers how you are different from competitors. Show them real results.
- Share user-generated content and keep it as realistic as possible so that users know you have not fabricated anything.
- More than aesthetics, authenticity is highly valued. To know how, see the way Indian brands are creating authentic campaigns and winning!
Bottom Line
The Instagram reels are developing over 30% more engagement for creators compared to other social media platforms like YouTube, Facebook, etc. Meta says that they are one of the leading platforms for getting discovered, and brands mustn’t lag behind and take full advantage of Instagram to reach potential customers and drive sales.
The top performance marketing companies are well aware of how engagement works and what drives results, so if your focus is on scaling attention and capturing a new audience for your business, connect with us for performance marketing and social media optimisation services. We’ll help you get there!
