In this blog, we’ll just dive right into explaining ‘Storytelling in Indian brands’.
Suppose you open a cafe right around the corner of the busiest street. There are about 20 cafes in the same lane serving a mix of Indian and Western food. All of them have some healthy eating options as well, but they don’t promote their place by focusing on just one aspect. All of them gain the same amount of traction and have an average sale.
Now, from a competition standpoint, how can you stand out from other restaurants and eateries targeting the same pool of customers? Let’s figure it out together!
And while you are at it, see how Indian brands are doing a desi storytelling to stand out from competitors and convert more customers.
What is Storytelling?
Storytelling is when you deliver a strong message about your brand, what you believe in, why your brand started and what drives you every day.
For instance, the new cafe owner starts promoting the “eat healthy” message through Instagram ads, flyers and brochures. The cafe starts advocating guilt-free eating, gluten-free meals, live counter, meal tasting, custom dishes, and calorie-specified dishes to help customers keep track of their dietary habits. Now, use your imagination and guess what would happen?
Brands are Winning with Genuine Storytelling
The new cafe has established itself as a brand that prioritises health-conscious eating. In a country where obesity is prevalently declared a disease, and most people are suffering from it, customers would want to go to this new cafe to meet their health goals.
Just as you convey this brand message through every touchpoint, more and more customers become aware, and your cafe gains traction from health-conscious people who are very much in need of such a place where they can eat without guilt.
Choosing Genuine Authenticity Over Excessive Discounts
Brands struggle immensely in a saturated market. They make every possible effort to gain customer traction, like running Google Ad campaigns, boosting Instagram posts, meta ads, offering lavish discounts, mid-season sales, etc.
While digital marketing is the best approach to reach potential customers, running campaigns without understanding your target audience, their preferences, and a missing brand story will get you nowhere.
So stop running after vanity metrics, and start campaigning with real brand materials showing emotions humans can connect with.
Bottom Line – What Now?
This is where the top digital marketing company in Jaipur, VerveOnlineMarketing, can help you create compelling campaigns that work on your brand story rather than hefty discounts. A visual storytelling through social media channels, regular posting and sharing user-generated content will get you more meaningful customers. Let us help you achieve your quarterly sales targets with effective performance marketing campaigns, social media optimisation (SMO) and search engine optimisation (SEO). By applying different types of marketing strategies, we will work with your brand endlessly to create a story that resonates with your audience. So sit back and focus more on your operations because we are fully prepared to send customers your way.
