Marketing earlier was limited to skilled professionals and marketers in this industry, but after AI, things changed completely. The automated marketing tools now have AI integration, allowing even non-marketers to understand what it means.
The metrics and key performance indicators available on marketing tools could only be understood by marketers. But today, understanding statistical measures, financial patterns and readings is just a piece of cake because AI is providing information, research, strategy, creatives and even performance analysis. This is one of the reasons why Indian agencies are increasingly using AI in marketing campaigns. There are many AI tools allowing agencies to create marketing material, form a campaign strategy and even execute them effortlessly.
The answer we are here to deliver is of “WHY”! How do performance marketing agencies use AI tools to create campaigns? What tools do they use? What are the collective benefits of using AI in marketing? Let’s get into it and find out.
Indian Digital Marketing Firms Using AI in Campaigns
The digital marketing firms in India are using AI tools for data analysis and strategy when it comes to running campaigns. By enabling features like predictive analytics, smart targeting and data-driven analysis, AI tools are truly transforming the marketing landscape.
Marketers and brand strategists are creating compelling campaigns through AI tools like ChatGPT and Gemini for content generation, designing creatives, and creating a roadmap for a robust marketing strategy. With AI in the picture, brands can identify high-value opportunities, predict future trends and forecasts, which will lead to improved conversions.
Top AI tools in Marketing and Advertising
- Google Ads is one of the widely used platforms for running search engine campaigns. For example, AI in PPC campaigns (Pay per click) is one of the popular uses of AI we are witnessing in the marketing field. This is where AI enables smart targeting as it can evaluate purchase history, customer journey and social media activity of customers through which it allows brands to create more precise audience segments.
- In addition to this, digital marketing companies are using AI for creative optimisation, personalisation and content generation. Brands are able to generate creatives from AI tools and also automate the process of A/B testing using different creatives to find out which one performs the best.
- Digital marketers and start-up agencies are using ChatGPT by OpenAI for creating social media content, blog content, article outlines, copywriting messages, social media post captions, and customer support automation.
- The AI integration in Canva allows creative teams to design compelling logos, ad graphics, and generate social media creatives.
- The marketers can track trends and customer journey with the help of AI insights on Google Analytics 4 (GA4).
Bottom Line?
In this day and age, if you still struggle with the marketing aspect in your business, you are losing a lot of potential opportunities. So take this chance and prepare fully to launch compelling campaigns that not only drive traffic but actually convert. The marketers at VerveOnlineMarketing, a top digital marketing company in Jaipur, will help you win against your competitors in the saturated market.
